Virtual reality company AppliedVR is taking an innovative approach to a new trial for its chronic pain treatment. Rather than try to find a group of people with chronic back pain to sign up for the trial and not get the treatment, they’ll pull data from an existing database of chronic pain patients to use as a comparison group — a strategy that has the potential to make clinical trials more efficient.

AppliedVR got Food and Drug Administration approval for its virtual reality system that treats chronic back pain back in November. Now, the company is collecting more information about how the treatment works in different groups in the real world. They’re partnering with healthcare data company Komodo Health on the trial. Komodo offers its...

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