Anker announced its latest wave of wireless earbuds yesterday, and the products indicate that Anker is expanding its focus beyond the usual sound quality upgrades. The company announced three pairs in all: the Soundcore Liberty 4, Soundcore Sleep A10, and Soundcore VR P10 earbuds.

The new Liberty 4 earbuds do offer better sound; they’re Anker’s first “stick”-style buds to include dual drivers in each earbud. But they can also read your heart rate for fitness and wellness purposes. This functionality has been rumored for Apple’s AirPods lineup but has yet to materialize.

Things didn’t end there. Anker also introduced its first-ever set of sleep earbuds, which are clearly meant to challenge Bose’s $249 Sleepbuds II and other products in...

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