After back-to-back years of bringing unique, compelling concepts to the floor of the Consumer Electronics Show, BMW is turning inward in 2024 and focusing on the interior of the vehicle — namely, the types of technology and media content the automaker thinks its customers will want to interact with as they drive their high-priced, high-powered vehicles into the future.

In a statement, Frank Weber, chief technology officer and member of the board of management responsible for BMW Group development, said that the company was showing “more content, more customization, and more gaming.” And coming soon, the company’s operating system will feature “perfectly aligned” augmented reality and “strong, reliable” AI to enable better communication...

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