Lego is launching a new, augmented reality social video service called Vidiyo that will let users create their own music videos and dance clips and share them with friends, all while applying their own effects and styles to the videos.

It sounds a lot like TikTok but aimed at younger children with strict moderation built in, and a Lego twist that makes most of the UI built in real-world Lego bricks instead of toggles in an app.

To create a Vidiyo, users will have to download the app and select a song (the toy company is partnering with Universal Music Group, so there will be a wide variety of licensed songs from actual bands to choose from, like 5 Seconds of Summer or Imagine Dragons).

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