On June 15th, 1987, CompuServe introduced the GIF, a way to share images — or animated sequences of images — anywhere. The incredible portability of the late Steve Wilhite’s “graphics interchange format” made it the perfect canvas for viral memes.

Now, a company called Looking Glass is trying to make holograms effortlessly portable, too.

“Imagine we’re in a parallel universe and every movie ever shot was shot in color, but every human being was watching in black and white,” says Looking Glass co-founder and CEO Shawn Frayne. “That’s the situation we’re in with 3D.”

He says that if you add up all the CG movies, video game screenshots, 3D models, and portrait mode photos — and, yes, NFTs — there are hundreds of trillions of pieces of...

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