As the Arizona Senate election heats up ahead of November, Democratic candidate Mark Kelly’s team launched its own Snapchat account on Wednesday, including the first custom Snapchat AR lens from a Senate campaign.

Retired NASA astronaut Kelly is running in a hotly contended special election in Arizona to serve out the remainder of the late Sen. John McCain’s term through 2022. The seat is currently held by Sen. Martha McSally, who is running in opposition to Kelly on the Republican ticket. Kelly’s Snapchat account will be used to rally voters ahead of the election, seeing as the campaign has strayed away from in-person events and canvassing due to the coronavirus pandemic.

A campaign spokesperson told The Verge on Wednesday that the team...

Continue reading…