Over the past month, Chinese smartphone maker OnePlus has taken to Instagram to post quirky memes and rather eccentric videos in order to tease its upcoming mid-range phone. 

OnePlus is clearly taking a new route here, straying from its standard marketing techniques that include glossy photos and aesthetically pleasing promotional clips in an attempt to attract and relate to the younger crowd  — specifically, Gen Z. 

On Tuesday, the company followed suit by officially unveiling the OnePlus Nord via an event that, due to the pandemic, was held mainly through augmented reality. 

Unfortunately, you won't be able to purchase the Nord in the U.S. when it's released internationally on August 4. As of now, the phone will only be available in Europe and India through the OnePlus site.  Read more...