Years ago, the birth of a meme was cause for celebration. So when Matt Furie’s character Pepe first became famous online, it seemed like a good thing. The easygoing cartoon frog was a shorthand for relatable satisfaction or sadness, particularly on the chaotic message board 4chan. And when a friend urged Furie to crack down on copycat Pepes, he didn’t see the need. This was, after all, the age where everything was a remix.

But the new documentary Feels Good Man, directed by Arthur Jones, explains the fallout of his decision. In the years that follow, Furie watches...

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