It’s becoming a fundamental law of the internet: where people socialize, they must also shop. Instagram, TikTok, YouTube, Facebook, Twitter, Pinterest, and practically every other social network and messaging app on the planet has spent the last couple of years trying to make every pixel of your chats and pictures into a one-click purchasing possibility.

Snap’s plans on this front are more ambitious than most. It’s trying to take the whole shopping experience — you see a shirt you like on a stranger, figure out what it is and where to buy it, try it on, buy it, wear it, return it because everything looks better on Ryan Reynolds than you, rinse and repeat — and funnel it through Snap’s AR camera. Through Camera Kit, most of that tech can...

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