Virzoom, developers of the popular VR biking software, VZFit got a bit of mainstream attention this month with the publication in the British Journal of Health Psychology of a dual Brunel, London and Exeter University study on the benefits of virtual reality and music in motivating people to exercise.

Ordinarily, scientific publications and studies are associated with new discoveries and ideas that we didn’t yet know, but here it seems they are least two or three years behind our readership, who are already fully aware of the benefits virtual reality brings to exercise.

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