Google’s new shopping feature will let people virtually try on makeup, the company announced in a blog post. Another feature will show the products on various models.

Only lipstick and eyeshadow are part of the feature. It is also limited to a few brands, such as L’Oreal, MAC Cosmetics, Black Opal, and Charlotte Tilbury.

To try it out, you can search for the line you’re eying. If it’s a supported brand, you’ll see a new card that shows a model, and the specific shade that they’re wearing.

To change the shade, you use a list at the bottom; to change the model, you use the list at the top. It looks like Google and their partners have...

Continue reading…