Snapchat Plus subscribers are getting a new feature that allows you to design your own virtual house to show off on the Snap Map. You can view your house at any time by visiting the map, as can anyone you share your location with.

Your customization options range from drabby shacks to extravagant multistory abodes and castles. It essentially lets you show off your location with a more inviting curb appeal than the lifeless gray cuboid structures that typically populate the map. There’s not much other utility there right now except to give Snapchat Plus members a little something extra to justify yet another social media subscription in their monthly budget.

But maybe it’s a segue to something more? I’m imagining an AR experience a la P...

Continue reading…