Mark Zuckerberg believes that Apple and his company are in a “very deep, philosophical competition” to build the metaverse, suggesting the two tech giants are ready to butt heads in selling hardware for augmented and virtual reality.

The Meta CEO told employees earlier this month that they were competing with Apple to determine “what direction the internet should go in,” according to a recording of his comments during an internal all-hands meeting obtained by The Verge. He said that Meta would position itself as the more open, cheaper alternative to Apple, which is expected to announce its first AR headset as soon as later this year.

“This is a competition of philosophies and ideas, where they believe that by doing everything themselves...

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