📺 Stream EntrepreneurTV for Free 📺

Apple To Postpone AR Glasses Launch, Working On Mixed Reality Headset: Report The report stated that virtual and augmented reality will be included in Apple's mixed reality headset and is likely to be announced at the spring event this year

By Teena Jose

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Apple Twitter handle

The tech giant Apple has reportedly postponed the launch of its first augmented-reality (AR) glass due to some technical challenges. According to a Bloomberg report, the company had initially planned the launch of the AR glasses in 2023, but it got delayed until 2025. However, the company is planning to introduce its much-awaited mixed-reality headset this year.

"The shifting plans underscore the challenges Apple faces in pushing into a new industry. The company is betting that AR and VR devices could be a major moneymaker, but the technical challenges of producing a consumer-friendly product has bedeviled much of the tech world," the report said.

According to the reports, Apple had initially planned to introduce the glasses after the launch of the mixed-reality headset, but they have now decided to focus on reducing the cost of the headset instead. As of now, there is no indication of when or if the company plans to launch the glasses.

The report further stated that virtual and augmented reality will be included in Apple's mixed reality headset and is likely to be announced at the spring event this year. However, it is reported that the technology will be expensive for Indian users and may debut with a price tag of INR 2.5 lakh.

"The hefty price stems from its use of advanced and high-resolution displays, more than 10 cameras, sensors to determine where a user is looking, and both a Mac-grade M2 processor and a dedicated chip for handling AR and VR visuals," said the Bloomberg report.

The upcoming Apple's mixed-reality headset is said to use displays to create an all-encompassing VR environment and pass-through cameras to mimic an AR effect. The company's long term plan is to ultimately replace the iPhone by moving the smartphone's main functions to a wearer's field of view on the AR glasses.

Teena Jose

News Desk Reporter with Entrepreneur India

Teena is a post graduate in financial journalism. She has an avid interest in content creation, digital media and fashion.
Business News

James Clear Explains Why the 'Two Minute Rule' Is the Key to Long-Term Habit Building

The hardest step is usually the first one, he says. So make it short.

Marketing

Welcome to Guest Blogging 101

The first step is to produce an amazing piece of writing that stands out from the crowd.

Science & Technology

10 Questions to Ask When Choosing a Cloud Provider

Making the leap to the cloud? Here's a quick guide to finding a vendor that meets your company's needs.

Marketing

How AI Is Transforming Keyword Research (and Why You Can't Afford to Ignore It)

Learn how AI tools can streamline keyword research, improve content targeting accuracy and boost SERP rankings. Whether you're a beginner or a seasoned professional, this guide is a must-read for success in the digital space.

Life Hacks

3 Quintessential Skills To Help Your Teen Thrive in College

As teens continue to face increased anxiety around academic achievement and other parts of their life, here are three things we can do as parents to equip them with the skills they need to thrive.