To the tune of Frank Sinatra's "Come Fly With Me," Snap made a "one more thing" product debut at the Snap Partner Summit Thursday: A freaking camera drone.
Called Pixy, the admittedly cute lil yellow flying camera will follow you around and then send the footage it captures to your Snapchat for you to edit and post. Basically, it's your own personal paparazzi.
Snap describes Pixy as "pocket-sized," and it does look pretty itty bitty. It's actually around 5 inches by 5 inches, according to FCC specs spotted by The Verge. At a price of $229, that's a lot of dollars per square inch.
Pixy is meant to hover a few feet in the air, with a maximum height of 10 feet. It doesn't have a controller "or anything complicated to set up," says Snap. You control Pixy within the Snapchat app itself.
It appears there are a bunch of settings within the app for how the drone will move. It can hover, follow, or circle you, and it can capture photos or videos. It has a preset time for how long it will be in flight.
Then, you choose to transmit the video to your Snapchat Memories. From your memories, you can re-work that footage into a Snap.
It's available to purchase in the U.S. and France in the Snapchat app or at pixy.com "while supplies last."
This is the second "camera" product for Snap. Its first physical product, Spectacles, can overlay AR effects on the world around you and capture footage for posting to Snapchat.
There's no word of an AR integration for Pixy, but with Snap's emphasis on AR, never say never.
