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The technical tools to make the most of your craft as a creative professional

Creatives, take your content to the next level.
By Mashable Brand X and NVIDIA  on 
A PC computer with rainbow lights.
NVIDIA's RTX Studio PC. Credit: NVIDIA

For creative professionals, the elusive state of flow involves a special alchemy. It requires concentration and dedication, of course — creatives often spend hours deep in the throughs of the artistic process, tweaking and tuning until the final product is perfect.

But flow is about more than just a mental state. It involves having the right tools on hand. Any artist who works in a digital medium knows the importance of powerful technology to underpin their creative vision. 

Maintaining flow is hard enough even without lag time or other snafus caused by outdated tech. After all, flow is delicate — it can be easily interrupted by, say, halting video playback or an image that refuses to render properly. An application crash is tantamount to utter derailment.

If you’re a creative professional struggling with an old or inadequate tech setup, it’s time to consider an upgrade. NVIDIA Studio, a hardware and software platform that can help improve the performance of creative applications, may be exactly the tool you need to take your flow to the next level.

NVIDIA's RTX Studio PC with rainbow lights.
Credit: NVIDIA

Here’s a breakdown of the features of NVIDIA Studio, including how its highly advanced GPUs in PCSpecialist’s NVIDIA Studio PCs help you get any job done more efficiently. 

Why does a top-notch tech stack matter for creatives?

Every creative is familiar with the sinking feeling of a fast-approaching deadline while staring powerlessly at a “pinwheel of death.” If you’re working on an older device, your computer or laptop may not be able to handle the high-bandwidth demands of creative work like 8K video editing, animations or simulations, or designing for augmented or virtual reality (AR/VR).

There are a number of reasons why you might find yourself in such a bind. An ill-equipped or antiquated graphics processing unit (GPU), for instance, could be a major culprit. GPUs take on the heavy lifting of many creative tasks, and a robust one is required for many of today’s most innovative disciplines like video editing or game design.

GPUs take on the heavy lifting of many creative tasks, and a robust one is required for many of today’s most innovative disciplines like video editing or game design.

Looking for a device branded with the RTX Studio badge is one way to ensure you’re investing in technology that’s advanced enough to serve all your creative needs. This badge is awarded to PCs that meet a carefully curated set of specifications for hardware and software. The components have been thoroughly tested to ensure they’re sufficiently compatible with top creative applications, workflows, and tasks.

By opting for a GeForce RTX Studio-branded product, creators can easily identify the devices guaranteed to provide the best out-of-box experience — so you can get back to the creative work that drives you as quickly as possible.

RTX GPU tech specs and considerations

The GPU has a major impact on the performance of a device when it comes to bandwidth-heavy tasks like playing or designing video games, using artificial intelligence or machine learning (AI/ML) in creative applications, or churning out high-quality content that requires a lot of memory. The GPU is largely responsible for determining rendering speed, which means it’s an especially important consideration for professionals who work with complex simulations, animations, etc.

The GeForce RTX 30-series GPU offers a number of features to make your creative flow as interruption-free as possible — at least from a technical perspective. The Ray Tracing Core (RT Core), for example, assists with tasks like 3D modelling by enabling incredibly detailed scenes complete with realistic shadows, reflections, and lighting effects.

A look inside a PC computer
Credit: NVIDIA

AI also plays a huge part in making the creative process smoother. It helps reduce the time you need to spend on repetitive, mundane tasks — denoising 3D applications, tracking objects, color matching, tagging faces in photos or videos, etc. NVIDIA’s Tensor Core is a handy hardware component that accelerates such AI functions. With built-in AI-assist features, you can automate common workflows, saving valuable time and effort in the process.

NVIDIA’s impressive GPUs also feature the NVDEC/NVENC encoder/decoder, which is particularly vital for video projects, helping you edit up to 8K video faster and more seamlessly. 

Finally, NVIDIA’s GeForce RTX 30-series GPUs include Computer Unified Device Architecture (CUDA), a parallel computing platform that ensures the GPU has the raw compute power necessary for peak performance. For creatives, this means faster and less tedious designing, editing, and ultimately delivery of assets — i.e., less-stressful deadlines.

The side of a PC which shows the interior tech.
Credit: NVIDIA

PCSpecialist PCs with the NVIDIA seal of approval

If you’re in the market for a new device to power your next creative project, look no further than a NVIDIA Studio-validated machine from PCSpecialist that’s spec-d to your exact needs.

PCSpecialist offers nine incredibly powerful RTX devices to consider, three of which we’ve detailed below:

  • PCSpecialist Vector Q40I RTX 3050 PC: For photo editors or professionals who work frequently in Lightroom or Photoshop, this device has all the bells and whistles you need to create awe-inspiring static images. 

  • PCSpecialist Vector R80I RTX 3070 Ti PC: This is a well-rounded, all-in-one solution for professionals across a wide range of creative disciplines, from video editors to architects.

  • PCSpecialist Vector T9A - RTX 3090 PC: For creators who work with larger memory use cases — producing massive models, highly detailed scenes, or high-resolution textures on a regular basis — this workhorse has all the power you need in a sleek package. 

Software and application support

NVIDIA Studio drivers ensure top-tier performance across more than 75 creative applications, including the world’s most popular apps for 3D design, video, and photography. It also includes access to proprietary platforms like NVIDIA Broadcast, an app that lets you turn any room into a home broadcast studio complete with AI-enhanced voice and video, and NVIDIA Canvas, a painting application that lets you tap the power of AI to turn simple brushstrokes into realistic landscapes.

NVIDIA also works directly with third-party software manufacturers to ensure the hardware detailed above works in tandem with the software that most creators rely upon. What’s more, AI aids in everything from image resizing and optimizing to video reframing and 3D workload management.

Get the absolute most out of your everyday creative applications such as: 

  • Adobe Lightroom: AI-fueled features in NVIDIA Studio speed up render time, allowing for much faster photo enhancements, even when you’re working with a large batch of images. AI also helps create “super resolution,” which ensures ultra-high image quality complete with clean edges, even in very large photos. 

  • Adobe Photoshop: With “neural filters,” another AI feature, complex adjustments to images that used to take hours are now possible in mere seconds. You can also create incredible portraits with intuitive features like a slider that allows for easy editing of facial characteristics.

  • Adobe Premiere Pro: Easily reframe content for vertical video or automatically detect scenes that need to be cut, clipped, or tagged. With the NVENC/NVDEC encoding and decoding engines, you’ll experience accelerated encoding and timeline performance.

  • Blender: The Cycles or CyclesX renderer leverages the RTX GPU’s features to make 3D workloads more efficient. Create and adjust your designs with minimal lag, accelerate final frame rendering, and get real-time feedback on how tweaks to your model or scene will impact final outputs — no test renders necessary.

  • Davinci Resolve: Experiment with GPU-accelerated colour grading, video editing, and color scopes. The built-in encoder and decoder accelerate video transcoding, while RTX-accelerated AI allows for easy facial recognition. What’s more, you can automatically tag clips, track effects, and create a seamless video super-resolution.

  • Unity: NVIDIA RTX GPUs enable features including ray-traced shadows, reflections, and more. Improve the graphical fidelity and complexity of your game designs, and even speed up your scene-design process.

The list goes on: Whether you’re looking to create hyper-realistic 3D models, design VR video games, or edit complicated 8K video projects, NVIDIA Studio provides seamless integration with apps like Autodesk, Maya, 3DS Max, Octane, Cinema 4D, Adobe Substance, Adobe Media Encoder, Keyshot, Unreal Engine 4 and 5 — and many, many more.

Performance meets reliability and stability

Robust and reliable hardware and software is not only a matter of convenience, but also a way to fine-tune your creative flow. You can say goodbye to the dreaded pinwheel of death for good — and maybe even impress your clients by meeting deadlines ahead of schedule.

You can say goodbye to the dreaded pinwheel of death for good — and maybe even impress your clients by meeting deadlines ahead of schedule.

With an incorporated RTX GPU, a stack of specialized software development kits (SDKs), and dedicated studio drivers, NVIDIA Studio is any artistic professional’s trusty sidekick. You provide the creative brainpower, and Studio provides all the technical firepower to bring even the most fantastical of ideas to life. 

Browse the PCSpecialist range of NVIDIA Studio systems here, see specification recommendations, and configure a machine that meets your exact creative needs.

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