Monday, 15 September, 2025 UTC
Summary
Meta's HUD glasses with sEMG wristband will in fact be Ray-Ban branded, a leaked clip which also depicts the HUD and wristband in action reveals.
An unlisted video on Meta's YouTube channel titled "Many Looks. Infinite Capabilities" shows Meta and EssilorLuxottica's upcoming full lineup: the regular Ray-Ban Meta glasses, the Oakley Meta HSTN glasses, the rumored Oakley Sphaera glasses, and the rumored HUD glasses with sEMG wristband, which are labeled as "Meta | Ray-Ban" with the word "Display" underneath.
The clip shows the heads-up display (HUD) being used for Meta AI and on-foot navigation, as well as the wristband being used to finger-swipe letters on a surface to respond to a message.
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The Meta Ray-Ban Display segment from the video.
That Meta is launching smart glasses with a HUD controlled by an sEMG wristband at Connect 2025 is not a surprise. Bloomberg's Mark Gurman, The Verge, The Information, The Financial Times, and CNBC have all reported that Meta intends to release such a device, and in July, renders of it and its wristband were discovered in early firmware.
But what is somewhat of a surprise is that they will be Ray-Ban branded.
This story is breaking and will be updated with more context shortly.