Wednesday, 4 November, 2020 UTC
Summary
Augmented Reality can meet a broad spectrum of goals linked to the promotion of value in the editorial domain. According to DEVAR’s experience, both publishers and customers benefit from AR applied to the printed goods. To name a few:
Marketing Goals
- Increase the number of copies sold or the output of current volumes
- Address the offer to new or larger users’ basins
- Create new revenue streams from advertising
- Improve readers’ loyalty with converging publishing products that are more in line with current trends and readers’ needs.
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Functional Goals
- Reduce cognitive overload on the reader
- Increase quantity and types of information available in the same act of enjoyment
- Increase the level of “presence” and engagement experienced by readers
- Improve the performance of readers in learning and retaining information.
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That’s it! Are there anything important that is missing here? Please, share your opinion in the comments!
All the best,
Anastasia, Marketing Specialist for DEVAR
Anastasia, Marketing Specialist for DEVAR
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https://medium.com/media/1e1f2ee7654748bb938735cbca6f0fd3/hrefBenefits of Augmented Reality Applied to Publishing was originally published in AR/VR Journey: Augmented & Virtual Reality Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.