Reverse Engineering Snap’s AR Success

Though AR hasn’t demonstrated the world-changing capabilities that were touted in its circa-2017 hype cycle, it’s finding success in specific areas. Those include enterprise productivity and brand marketing, both of which were examined in recent ARtillery ... more - arvrjourney

How Will AR Glasses Use Cases, Develop?

When examining mobile AR use cases that have resonated most with consumers, the list includes gaming and socially-fueled lenses. These activities are driven by gamification and virality. They also piggyback on existing/popular user behavior, such as ... more - arvrjourney

How Can AR Help Homeowners?

Home services network Frontdoor recently launched an updated app to streamline service calls to homeowners. Utilizing “see what I see,” remote guidance, it lets homeowners diagnose — and even fix — home issues with the live help of experts and an upheld ... more - arvrjourney

Can AR Help Sell Cars?

One of AR’s leading early use cases is dimensional product try-ons. Beyond usage, it’s also naturally monetizable as the opportunity to demonstrate products with greater dimensions resonates with consumer brands. More importantly, it’s showing real ROI. ... more - arvrjourney

Can Google Merge AR and AI?

In all the excitement around generative and conversational AI, Google has gotten lots of grief for missing the party. The common refrain is that these technologies are Google killers. However, there’s just one issue with that take: Google is better positioned ... more - arvrjourney

Lessons from Snap’s AR Lead

Though AR hasn’t demonstrated the world-changing capabilities that were touted in its circa-2017 hype cycle, it’s finding success in specific areas. Those include enterprise productivity and brand marketing, both of which were examined in recent ARtillery ... more - arvrjourney

What’s Driving VR Market Growth?

Like many analyst firms, market sizing is one of the ongoing practices of AR Insider’s research arm, ARtillery Intelligence. A few times per year, it goes into isolation and buries itself deep in financial modeling. One such exercise recently zeroed ... more - arvrjourney

What VR Use Cases Do Consumers Want?

VR traction over the past few years has been slower than many had anticipated. But it’s still finding small wins and is growing at a fairly healthy pace. So the question is how well it’s landing with consumers today, and are those sentiments trending ... more - arvrjourney

How Will AR and AI Converge? Part II

Ai continues to replace the metaverse as the tech buzzword du jour. This is mostly focused on generative AI such as DALL-E 2, and conversational AI such as Chat GPT. Both are blowing everyone’s minds with their ability to generate meaningful content ... more - arvrjourney

AR Briefs, Episode 65: Mobile AR Revenue Outlook

Though AR continues to be challenged in gaining mainstream consumer traction, there are some bright spots as it gradually builds. Specifically, revenue continues to gain momentum in mobile AR categories like marketing & advertising, commerce, and ... more - arvrjourney

Building Augmented Reality for the Web: Which Platform is the Best?

MUSE Museum AR Experience on a mobile application Finding the best platform for your WebAR project Introduction I have been building Augmented reality apps since 2006, and I have worked with various systems: PC, Mobile, Adobe Flash FlarToolkit, Depth ... more - arvrjourney

Headworn AR: A Market Still Finding its Footing

As we roll into 2023, it’s time for our annual ritual of synthesizing the lessons from the past twelve months and formulating the outlook for the next twelve. 2022 was an incremental year for AR & VR, which both continue to gradually push forward ... more - arvrjourney

Pinterest Commits to AR and Shoppability

Henry Blodget once said something that stuck with me. Paraphrasing, he said that advertising on Facebook is like advertising at a party… while advertising on Google is like advertising at a store. It’s all about context and user intent. Google has natural ... more - arvrjourney

Getting Past VR’s Chicken & Egg Dilemma

VR traction over the past few years has been slower than many had anticipated. But it’s still finding small wins and is growing at a fairly healthy pace. So the question is how well it’s landing with consumers today, and are those sentiments trending ... more - arvrjourney

2023 Predictions: The Creator Economy Collides with AR

As we enter a new year, it’s time for our annual ritual of synthesizing the lessons from the past twelve months and formulating the outlook for the next twelve. 2022 was an incremental year for AR & VR, which both continue to gradually push forward ... more - arvrjourney

AR Briefs, Episode 64: AR Glasses Outlook

AR continues to be challenged in gaining consumer traction, but there are some bright spots. For example, usage and revenue continue to gain momentum in mobile AR. But that’s really a stepping stone towards AR’s fully actualized self which of course ... more - arvrjourney

How to Make a Fitness App Like FitOn?

Creating a fitness app like FitOn can seem like a daunting task, but with the right approach and tools, it is definitely possible. In this blog post, we will go over the key steps you need to take in order to create your own fitness app. Step 1: Define ... more - arvrjourney

How To Make A Game Like Stardew Valley?

Creating a game like Stardew Valley can seem like a daunting task, but with the right approach and tools, it is definitely possible. In this blog post, we will go over the key steps you need to take in order to create your own farming and life simulation ... more - arvrjourney

Top 3 Fintech App Development Companies in India

Fintech, or financial technology, is revolutionizing the way we handle our finances. From mobile banking to online investment platforms, fintech apps are making it easier than ever for consumers to manage their money. In India, fintech is a rapidly growing ... more - arvrjourney

How To Develop A Game Like Roblox?

Developing a game like Roblox is a challenging task that requires a strong understanding of game development principles, as well as the ability to think creatively and come up with unique ideas. However, with the right approach, it is definitely possible ... more - arvrjourney

How To Make A Travel App Like Booking.com?

Creating a travel app like Booking.com is a complex task that requires a deep understanding of the travel industry and the latest technology trends. However, with the right approach, it is definitely possible to create an app that is similar to Booking.com ... more - arvrjourney

2023 Predictions: Mixed Results in a Downturn

As we enter a new year, it’s time for our annual ritual of synthesizing the lessons from the past twelve months and formulating the outlook for the next twelve. 2022 was an incremental year for AR & VR, which both continue to gradually push forward ... more - arvrjourney

AR’s Next Conquest: The Apple Store

All eyes seem to be on Apple for its rumored AR hardware plans. And the rumor mill kicked into high gear this week when Bloomberg’s Mark Gurman reported that Apple’s longer-term AR glasses (not its nearer-term mixed reality headset) may be delayed or ... more - arvrjourney

What’s Shopify’s Role in AR Commerce?

We continue to see a trend toward shoppability in eCommerce and social media, also known as social commerce. Once limited to upper-funnel marketing and brand exposure, these channels and apps are moving down-funnel to offer transactional functions around ... more - arvrjourney

How To Make A Game Like Cuphead?

Cuphead is a critically acclaimed indie game that has gained a cult following since its release in 2017. The game is known for its challenging difficulty, retro 1930s animation style, and unique boss battles. If you’re interested in creating a game like ... more - arvrjourney

ChatGPT: A sneak peek into its abilities, limitation, and how to make the best use of it.

ChatGPT: A sneak peek into its abilities, limitations, and how to make the best use of it. ChatGPT is a Large Language Model (LLM) trained by OpenAI. Unlike traditional language models that are only able to perform specific tasks, ChatGPT can perform ... more - arvrjourney

Make 3D Models Appear True Scale in AR

Make 3D Models Appear True Scale in Augmented Reality Augmented Reality for previewing products is becoming more common within eCommerce and a few key stats can help us to understand this trend. Recently Deloitte released a report that found that 56% ... more - arvrjourney

How Much Do Enterprises Spend on AR Glasses?

Like many analyst firms, market sizing is one of the ongoing practices of AR Insider’s research arm, ARtillery Intelligence. A few times per year, it goes into isolation and buries itself deep in financial modeling. One such exercise recently zeroed ... more - arvrjourney

VR needs a Pre-Flight Safety Video!

Virtual reality mentally takes you on an adventure, yet there is no guide for beginners Photo by Ashley Huffman using Midjourney Ahead of every flight you take, there’s a trusty pre-flight video that covers everything you need to know about enjoying ... more - arvrjourney

How Augmented Reality revolutionizes a business

What is Augmented Reality? Augmented Reality (AR) is a technology that allows users to superimpose digital information onto the physical world in real time . Using devices such as smartphones or AR glasses, users can see and interact with virtual objects ... more - arvrjourney