Adapting AR/VR for Remote Work and Collaboration

As remote work continues to become the norm for many organizations, businesses seek innovative ways to maintain productivity and foster collaboration among distributed teams. Augmented Reality (AR) and Virtual Reality (VR) technologies are emerging as ... more - arvrjourney

Generative XR: How Will AI and Spatial Computing Collide?

Though it’s often painted as a technology that will steal XR’s thunder, AI is the best thing that’s happened to XR in a while. AI can be an intelligence backbone for XR, while XR can be the front-end graphical interface for AI. The two technologies complete ... more - arvrjourney

How Much Do Consumers Spend on Mobile AR?

Like many analyst firms, market sizing is one of the ongoing practices of AR Insider’s research arm, ARtillery Intelligence. A few times per year, it goes into isolation and buries itself deep in financial modeling. One such exercise zeroes in on mobile ... more - arvrjourney

How Many Consumers Have Tried AR?

New Study Reveals 35 Percent of U.S. Adults Have Used Augmented Reality New data from Thrive Analytics and ARtillery Intelligence uncovers who’s using mobile AR, how often, and in what ways. Thrive Analytics and ARtillery Intelligence have released a ... more - arvrjourney

Five VRChat Worlds Well Worth the Visit

VRChat, the social virtual reality platform released in 2014, allows users to interact virtually with 3D avatars and explore over 25,000 community created worlds. The possibilities in these worlds are endless, left to the imagination of a thriving community ... more - arvrjourney

AR Marketing Works for Grocery Stores Too

AR continues to evolve and take shape. Like other tech sectors, it has spawned several sub-sectors that comprise an ecosystem. These include industrial AR, consumer VR, and AR shopping. Existing alongside all of them — and overlapping to some degree ... more - arvrjourney

What’s Behind Google’s Latest AR Mapping Moves?

Google I/O this year had a handful of AR-related updates and teasers, including a head-worn flavor of Google’s AI-based personal assistant, Astra. It aligns well with the new standard in AI-driven smartglasses, such as Ray-Ban Meta Smartglasses. This ... more - arvrjourney

Will Mobile AR Reach $21 Billion by 2028?

Like many analyst firms, market sizing is one of the ongoing practices of AR Insider’s research arm ARtillery Intelligence. A few times per year, it goes into isolation and buries itself deep in financial modeling. One such exercise zeroes in on mobile ... more - arvrjourney

AR Briefs: AR Marketing Best Practices

Among the AR sub-segments that we track, one of the most revenue-producing today is AR marketing. In fact, our research arm ARtillery Intelligence estimates that AR marketing spending — including paid ad placement and campaign creation — will reach $11.8 ... more - arvrjourney

A Sneak Peek into JetStyle’s App Concepts for Apple Vision Pro

The release of the Apple Vision Pro caused a huge buzz among tech enthusiasts and consumers, as happens with most of Apple’s products. JetStyle is always ready to experience the innovation first-hand. We got our Apple Vision delivered in the first week ... more - arvrjourney

Case Study: Selling Craft Beer with AR

AR continues to evolve and take shape. Like other tech sectors, it has spawned several sub-sectors that comprise an ecosystem. These include industrial AR, consumer VR, and AR shopping. Existing alongside all of them — and overlapping to some degree ... more - arvrjourney

Case Study: Can AR Boost New Product Awareness?

AR continues to evolve and take shape. Like other tech sectors, it has spawned several sub-sectors that comprise an ecosystem. These include industrial AR, consumer VR, and AR shopping. Existing alongside all of them — and overlapping to some degree ... more - arvrjourney

Spatial Computing: Another Step Towards Hyper Reality

Spatial Computing merges physical and digital realms, enhancing human-computer interaction. It utilizes AI, AR, VR, and IoT, transforming… Continue reading on AR/VR Journey: Augmented & Virtual Reality Magazine » ... more - arvrjourney

Spatial Shift: Further Reflections on Vision Pro and Spatial Computing

Fresh from receiving my second Vision Pro, which has allowed me to thoroughly explore certain interactions, and from holding two workshops… Continue reading on AR/VR Journey: Augmented & Virtual Reality Magazine » ... more - arvrjourney

Reverse Engineering Snap’s AR Success

Though AR hasn’t demonstrated the world-changing capabilities that were touted in its circa-2017 hype cycle, it’s finding success in specific areas. Those include enterprise productivity and brand marketing, both of which were examined in recent ARtillery ... more - arvrjourney

How Will AR Glasses Use Cases, Develop?

When examining mobile AR use cases that have resonated most with consumers, the list includes gaming and socially-fueled lenses. These activities are driven by gamification and virality. They also piggyback on existing/popular user behavior, such as ... more - arvrjourney

How Can AR Help Homeowners?

Home services network Frontdoor recently launched an updated app to streamline service calls to homeowners. Utilizing “see what I see,” remote guidance, it lets homeowners diagnose — and even fix — home issues with the live help of experts and an upheld ... more - arvrjourney

Can AR Help Sell Cars?

One of AR’s leading early use cases is dimensional product try-ons. Beyond usage, it’s also naturally monetizable as the opportunity to demonstrate products with greater dimensions resonates with consumer brands. More importantly, it’s showing real ROI. ... more - arvrjourney

Can Google Merge AR and AI?

In all the excitement around generative and conversational AI, Google has gotten lots of grief for missing the party. The common refrain is that these technologies are Google killers. However, there’s just one issue with that take: Google is better positioned ... more - arvrjourney

Lessons from Snap’s AR Lead

Though AR hasn’t demonstrated the world-changing capabilities that were touted in its circa-2017 hype cycle, it’s finding success in specific areas. Those include enterprise productivity and brand marketing, both of which were examined in recent ARtillery ... more - arvrjourney

What’s Driving VR Market Growth?

Like many analyst firms, market sizing is one of the ongoing practices of AR Insider’s research arm, ARtillery Intelligence. A few times per year, it goes into isolation and buries itself deep in financial modeling. One such exercise recently zeroed ... more - arvrjourney

What VR Use Cases Do Consumers Want?

VR traction over the past few years has been slower than many had anticipated. But it’s still finding small wins and is growing at a fairly healthy pace. So the question is how well it’s landing with consumers today, and are those sentiments trending ... more - arvrjourney

How Will AR and AI Converge? Part II

Ai continues to replace the metaverse as the tech buzzword du jour. This is mostly focused on generative AI such as DALL-E 2, and conversational AI such as Chat GPT. Both are blowing everyone’s minds with their ability to generate meaningful content ... more - arvrjourney

AR Briefs, Episode 65: Mobile AR Revenue Outlook

Though AR continues to be challenged in gaining mainstream consumer traction, there are some bright spots as it gradually builds. Specifically, revenue continues to gain momentum in mobile AR categories like marketing & advertising, commerce, and ... more - arvrjourney

Building Augmented Reality for the Web: Which Platform is the Best?

MUSE Museum AR Experience on a mobile application Finding the best platform for your WebAR project Introduction I have been building Augmented reality apps since 2006, and I have worked with various systems: PC, Mobile, Adobe Flash FlarToolkit, Depth ... more - arvrjourney

Headworn AR: A Market Still Finding its Footing

As we roll into 2023, it’s time for our annual ritual of synthesizing the lessons from the past twelve months and formulating the outlook for the next twelve. 2022 was an incremental year for AR & VR, which both continue to gradually push forward ... more - arvrjourney

Pinterest Commits to AR and Shoppability

Henry Blodget once said something that stuck with me. Paraphrasing, he said that advertising on Facebook is like advertising at a party… while advertising on Google is like advertising at a store. It’s all about context and user intent. Google has natural ... more - arvrjourney

Getting Past VR’s Chicken & Egg Dilemma

VR traction over the past few years has been slower than many had anticipated. But it’s still finding small wins and is growing at a fairly healthy pace. So the question is how well it’s landing with consumers today, and are those sentiments trending ... more - arvrjourney

2023 Predictions: The Creator Economy Collides with AR

As we enter a new year, it’s time for our annual ritual of synthesizing the lessons from the past twelve months and formulating the outlook for the next twelve. 2022 was an incremental year for AR & VR, which both continue to gradually push forward ... more - arvrjourney

AR Briefs, Episode 64: AR Glasses Outlook

AR continues to be challenged in gaining consumer traction, but there are some bright spots. For example, usage and revenue continue to gain momentum in mobile AR. But that’s really a stepping stone towards AR’s fully actualized self which of course ... more - arvrjourney