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Wednesday, 21 September, 2022 UTC

How to Create an Augmented Reality App: Technology Guide 2022

Augmented reality’s use and development have trended up over the past several years. This follows investments in mobile hardware capability, interest in immersive virtual experiences with the metaverse, and rising industry competition. Due to these variables, ... more - arvrjourney


Monday, 19 September, 2022 UTC

What is WebXR and why is it so exciting

What is WebXR and Why is it So Exciting? An explanation of what WebXR is and examples of how it is used. In a previous blog post, I explained the underlying XR (Extended Reality) technologies that enable the Metaverse. In this post, I will explain the ... more - arvrjourney


Friday, 16 September, 2022 UTC

Case Study: Building Spaceships with AR

Though we spend ample time examining consumer-based AR endpoints, greater near-term impact is seen in the enterprise. This takes many forms including brands that use AR to promote products in greater dimension, and industrial enterprises that streamline ... more - arvrjourney


Thursday, 15 September, 2022 UTC

What Types of AR Experiences Do Consumers Want?

Industry rhetoric about AR’s world-changing status sometimes outweighs evidence that it’s captivating consumers today. Though we see some signals, such as lens engagement figures from Snap and others, we’re often flying blind when it comes to consumer ... more - arvrjourney


Wednesday, 14 September, 2022 UTC

Hands-On with Magic Leap 2

After an eventful 12 years — including ample funding, big promises, a quasi-fall from grace, and an executive reshuffle — Magic Leap is in the midst of a notable turnaround. This includes new leadership in Peggy Johnson and a corresponding follow-the-money ... more - arvrjourney


Tuesday, 13 September, 2022 UTC

Is Dwell Time AR’s Next Performance Metric? Part II

We recently posted a question: Does AR have a measurement problem? In short, AR marketing is so new that it hasn’t developed native metrics. That plus brand marketers’ comfort with existing metrics draws them towards established analytics like clicks ... more - arvrjourney


Monday, 12 September, 2022 UTC

Addressables + UGS Cloud Content Delivery for Post Build Asset Customization

Why: Fast Loading Memory Optimization Great for large projects Post build/apk asset customization (without your users having to redownload the app) How: Download Addressables package in Unity Download Cloud Content Delivery package in Unity Make a prefab ... more - arvrjourney


Friday, 9 September, 2022 UTC

ARtillery Briefs: How Do VR Users Really Feel?

VR traction over the past few years has been slower than many had anticipated. But it’s still finding small wins and is growing at a fairly healthy pace. This leads to several questions such as who uses VR ? What are their motivations ? And what experiences ... more - arvrjourney


Thursday, 8 September, 2022 UTC

What The Future Has In Store For Virtual Travel

Although virtual reality will never replace traditional travel, it still offers intriguing possibilities. And if the technology becomes sophisticated enough, more environmentally conscious people may choose this form of escape. VR travel could bring ... more - arvrjourney


Wednesday, 7 September, 2022 UTC

Zappar and echo3D Partner to Build WebAR Experiences In Unity (Tutorial)

echo3D is really excited to announce a partnership with Zappar! echo3D is a 3D-ready cloud platform to help manage and deliver 3D/AR/VR content to apps and devices everywhere! Zappar is an augmented reality creator platform. Together, Zappar and echo3D ... more - arvrjourney


Tuesday, 6 September, 2022 UTC

Is Dwell Time AR’s Next Performance Metric?

Last week, we posted a question: Does AR have a measurement problem? In short, AR marketing is so new that it hasn’t developed native metrics. That plus brand marketers’ comfort with existing metrics draws them towards established analytics like clicks ... more - arvrjourney


Friday, 2 September, 2022 UTC

TechGig Geek Goddess is back; Calling all women techies to participate and win

TechGig Geek Goddess bring the best women coders on one platform to learn, compete and win. The 8th edition of India’s largest women-only coding battle- TechGig Geek Goddess is back! Participate now ➡️ https://bit.ly/3q3KxRV What’s waiting for you? - ... more - arvrjourney


Thursday, 1 September, 2022 UTC

Snap Q4 Earnings, Part II: The Data Dive

Software stocks are down. Ad-supported social media is definitely down. So how is Snap defying gravity with a rally following its Q4 earnings. Part of that is reaching profitability… and part is AR. In fact, it attributed AR throughout its Q4 earnings ... more - arvrjourney


Wednesday, 31 August, 2022 UTC

Case Study: Boeing Streamlines Aircraft Assembly with AR

Though we spend ample time examining consumer-based AR endpoints, greater near-term impact is seen in the enterprise. This takes many forms including brands that use AR to promote products in greater dimension, and industrial enterprises that streamline ... more - arvrjourney


Tuesday, 30 August, 2022 UTC

Does AR Marketing Have a Measurement Problem?

Among AR’s areas of applicability, marketing is among the most opportune. And that’s proving out today in the form of brand adoption. Sponsored AR lenses and virtual product try-ons offer them the ability to demonstrate products in immersive ways — from ... more - arvrjourney


Monday, 29 August, 2022 UTC

Will AR Advertising Reach $15 Billion by 2026?

Like many analyst firms, market sizing is one of the ongoing practices of AR Insider’s research arm ARtillery Intelligence. A few times per year, it goes into isolation and buries itself deep in financial modeling. The latest such exercise zeroes in ... more - arvrjourney


Thursday, 25 August, 2022 UTC

The Metaverse and Organizations

How the Metaverse will affect the future of the Organizations Image Credit: Unit 2 Games Limited I think that if I ask most people what the Metaverse is, they will start mumbling something related to virtual reality, and some will say online meeting. ... more - arvrjourney


Tuesday, 23 August, 2022 UTC

Will Headworn AR Revenues Exceed $35 Billion by 2026?

ARtillery Intelligence publishes its five-year outlook for AR glasses hardware and software revenues. - LOS ANGELES, August 14, 2022: ARtillery Intelligence has released a new report that projects headworn AR revenue to grow from $1.85 billion in 2021 ... more - arvrjourney


Monday, 22 August, 2022 UTC

Artillery Briefs: How Do AR Users Really Feel?

Recent reports from AR Insider’s research arm ARtillery Intelligence have covered topics like AR shopping and AR marketing best practices. But to put more substance and validation behind those narratives, we decided to ask consumers how they feel about ... more - arvrjourney


Thursday, 18 August, 2022 UTC

Love, Spotify & Python

Creator: yrabota | Credit: Getty Images/iStockphoto Story of a lover’s quest turned Python Project! Music is a great unifier of people and sometimes, it’s easier to communicate your feelings to your significant other through some poetic melody. I realized ... more - arvrjourney


Wednesday, 17 August, 2022 UTC

Is AR Landing with Everyday Consumers? Part IV

There’s a common rallying cry among AR proponents that the technology will transform the way people shop. Stepping away from inherently-vested narratives, where are the proof points? Does AR shopping — or camera commerce as we call it — resonate with ... more - arvrjourney


Tuesday, 16 August, 2022 UTC

Can Niantic Drive Local Business Foot Traffic?

AR continues to evolve and take shape. Like other tech sectors, it has spawned several sub-sectors that comprise an ecosystem. These include industrial AR, consumer VR, and AR shopping. Existing alongside all of them — and overlapping to some degree ... more - arvrjourney


Friday, 12 August, 2022 UTC

Case Study: Bolle Boosts Brand Image with AR

AR continues to evolve and take shape. Like other tech sectors, it has spawned several sub-sectors that comprise an ecosystem. These include industrial AR, consumer VR, and AR shopping. Existing alongside all of them — and overlapping to some degree ... more - arvrjourney


Thursday, 11 August, 2022 UTC

How Many Quest 2s Did Meta Sell in Q2?

As you may have heard, Meta announced Q2 earnings last week. Among other things, Meta Reality Labs’ (MRL) represented a $2.8 billion expense. There, the message to investors is to stick with Meta while it builds, and cements a central position within, ... more - arvrjourney


Wednesday, 10 August, 2022 UTC

What is the Metaverse

Understanding the technologies that enable the Metaverse In Facebook’s recent announcement to rebrand to Meta, they made a big push about a new buzzword: the ‘Metaverse’. There are always new technology buzzwords that keep coming up and it can get quite ... more - arvrjourney


Tuesday, 9 August, 2022 UTC

Saatchi Art Boosts Buyer Confidence with AR

AR continues to evolve and take shape. Like other tech sectors, it has spawned several sub-sectors that comprise an ecosystem. These include industrial AR, consumer VR, and AR shopping. Existing alongside all of them — and overlapping to some degree ... more - arvrjourney


Monday, 8 August, 2022 UTC

The Continuing Saga of Focals by North

Focals by North In October 2018, the Kitchener, OT based company North, introduced a consumer AR glasses called Focals. The company, which was founded by three friends, Stephen Lake, Matthew Bailey and Aaron Grant, had formed the company, then called ... more - arvrjourney


Friday, 5 August, 2022 UTC

Benefits of cross-platform game development in-2022

The gaming industry is transformed significantly as a result of a more significant competitive marketplace and the emergence of new game types. Nowadays, there is a lot of discussion regarding “cross-platform” due to the popularity of mobile games that ... more - arvrjourney


Thursday, 4 August, 2022 UTC

Is Game Testing is Important?

Why Game Testing is Important For Successful Game App Development? In the gaming world, there is a lot at stake. There are thousands of dollars invested in development costs and millions of dollars spent on marketing. The gaming market is expected to ... more - arvrjourney


Tuesday, 2 August, 2022 UTC

ARtillery Briefs, Episode 60: Enterprise AR Best Practices

Though we spend ample time examining consumer-based AR applications and strategies, greater near-term impact is seen today in the enterprise. As is the case with many emerging technologies, enterprise AR spending has erstwhile outweighed its consumer ... more - arvrjourney