Thursday, 5 March, 2020 UTC
Summary
Some Burberry products are showing up with high-quality 3D models in Google search results. Burberry is, as far as I know, the first brand in the UK to take advantage of the AR search feature that Google announced back in May last year. You can see an example of how it works in the video below.
https://medium.com/media/fa547802d31f754e3c6ff6b2f05aadf2/hrefProduct previews and try-ons are a genuine use-case for AR, contingent on them being the right product; shoes and accessories (Burberry), spectacles (Snap), electronics (Apple), and furniture (IKEA) are all good examples.
Trending AR VR Articles:
1. Augmented Reality Robotics
2. Infographic: The Future of Virtual Reality
3. Mario Kart in a real vehicle with VR!
4. How XR Can Unleash Cognition
What’s really interesting, though, is the possible emergence of a new behaviour: digital counterfeiting.
I couldn't afford the $645 dollar version of these Maison Margeila sunglasses, so I just digitally bootlegged them 🤷🏾♂️ , Luxury Glass Instagram filter coming soon ✨ https://t.co/xXmCkOkpYO— @LATE_FX
Can’t afford $645 glasses? Wear a digital counterfeit instead. If you post a video or photo to your social channels, who’ll know the difference?
As with physical goods, the quality and the detail of the model will be the things that give away digital fakes. Businesses might have to rush to release high-quality 3D models of their products to avoid a flood of knock-offs.
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https://medium.com/media/1e1f2ee7654748bb938735cbca6f0fd3/hrefDigital Counterfeits was originally published in AR/VR Journey: Augmented & Virtual Reality Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.