Hey everyone. Aryan Behzadi here, CEO of ARize. I wanted to take a moment to share some exciting updates about the trajectory of our business and upcoming plans.

As many of you know, ARize technology enables brands to deliver 3D Assets and Augmented Reality on any website. We currently power thousands of immersive assets from brands like Duux, Elho, and Blendmount. Our proprietary approach to edge computing and server-side rendering allows us to deliver immersive assets fast, boosting consumer engagement and sales rates. And our revenue model of SaaS and transaction fees has led to steady, profitable growth for the ARize business.

In recent years, I’ve personally been inspired by the idea of the metaverse or as I would describe it: a series of wide-ranging, interconnected immersive media experiences. Immersive media experiences that will require a massive quantity of 3D and AR assets to populate. I’ve also been tracking developments across the blockchain industry and firmly believe that the NFT (non-fungible token) use case will change the world. ​​NFTs are a paradigm shift for digital content as they allow these assets to have verifiable scarcity and ownership that cannot be manipulated.

This brings me to an exciting announcement about the future of ARize. To expand the horizons of our business, we are actively developing an NFT-powered marketplace for metaverse-ready virtual goods.

To build our future faster, we’ve partnered with Decubate — a blockchain incubator and crowdfunding platform to help businesses create and access new value.

In the coming weeks, we’ll take our first step into the blockchain ecosystem by launching a utility token on the Decubate platform. The token, ARZ, will power both our near and long-term expansion plans into the metaverse market.

If you’re interested in participating in the future of ARize and want to learn more about ARZ, visit: https://platform.decubate.com/

Embracing BlockChain To Enter The Metaverse was originally published in AR/VR Journey: Augmented & Virtual Reality Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.