Hi, it’s JetStyle. Lately we’ve been looking into the usage of metaverses for corporate needs. For instance, companies can hold their corporate events in virtual reality. Metaverse-based events are becoming more popular, yet the market has not still accumulated enough expertise. Not so many companies — both brands and production teams — are willing to step into the unknown. They definitely should if they want to stay ahead of their competition.

Having administered and supervised a few metaverse-based conferences, we understand how implementing VR can benefit your brand’s corporate activity. With this article we’d like to cover a few possible blank spots on the topic. If you consider holding your own corporate event in a metaverse, you’ll know what to do.

Here are a few basic questions that may arise:

Any global team faces the challenge of maintaining a healthy corporate culture. Corporate metaverse events perform well as a team building tool. They can bring communications within the team to a new level of engagement. Instead of gathering people from various corners of the planet, you can send a headset to their homes. It’s cost- and effort-efficient: a company saves plane tickets, accommodation, stationery, equipment & venue rent, etc.

At the same time, you don’t love the feeling of unity. In a metaverse, people can get together in one virtual place and interact with each other. An organizer can distribute and deliver all kinds of supporting materials for the meeting.

When we say metaverse, we mostly mean VR as the most accessible location. It provides immersion, native interaction with the environment and inclusion into the space. If you need to maintain synchronized or unsynchronized educational processes, VR is good for this purpose as well.

It is safe to say that the existing systems (Roblox, Fortnite, Decentraland, Minecraft) can cover a huge variety of event-management needs. However, there still can be some limitations depending on the platform.

You should know exactly what you want from a corporate metaverse and understand your goals and requirements. The rest is just the technical mastery of your XR provider.

First of all, you need to create activities to make sure people are involved. Sometimes it is a challenge, as there will be no natural human charm to save the day in case people are bored.

In VR, planning is key. Engagement is built through preliminary programming, testing and improving. Without this, you will simply be unable to come up with a new activity right on the spot.

There has to be a special communications engineer in a team. Their task will be to create spaces and activities, do the programming and onboarding for first-time visitors.

Another thing you have to think about is sound control. When you are getting ready for an event in a metaverse, you have to keep in mind the following:

Moreover, VR follows different laws of engagement. While offline, one can easily keep busy and have fun just eating snacks, having small talk or scrolling through social media feeds. The space itself is a natural entertainment; it keeps people together. In a VR, you lose a visitor if they simply take off their equipment.

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All these nuances are easy to solve if you have an experienced and reliable technical partner. Don’t hesitate to reach out if you have any questions on the topic — we are available via our website or at [email protected]. Also, if you’re looking for basic info on metaverses, make sure you checked out our article on the Present & the Future of Metaverses.

Events in corporate metaverses was originally published in AR/VR Journey: Augmented & Virtual Reality Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.