What is Immersive Reality?
Immersive Reality creates a multisensory digital experience that can be delivered using VR, AR, and 360° video, among other technologies.
To comprehend immersive reality, we have to understand the technologies that it envelops. While VR enables users to immerse themselves in artificial surroundings that depict real places or fictional universes, AR overlays contextual information on real physical environments, thus combining digital assets and experiences with real life. On the other hand, 360° video provides a new perspective that allows users to look in every direction.
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What does it mean for Marketers?
Ineffective last mile marketing, costs companies billions because they are not able to effectively empower customer decision making. Companies recognize this and have been increasing their budgets for immersive marketing which employs storytelling.
Stories are at the core of our human experience, the tool we use to shape our identities and make sense of events and the world around us, they have even been shown to change the very neural pathways in our brains.
The rapid advancement of immersive reality has ushered in a new age of storytelling for many brands. Immersive reality is blurring the line between storyteller and listener, it is helping marketers capture the attention of their audience and engage their senses.
Through increasingly immersive and self-directed experiences, immersive reality is cracking wide open our understanding of storytelling due to its unique ability to merge the roles of the listener and the storyteller. As a result, the emotional responses have been shown to be much more powerful than any other storytelling medium that has come before. Here are a few statistics that convey the power of immersive experiences.
98% of consumers are more likely to make a purchase after an event. 65% of marketers see direct sales boosts from experiential marketing. 71% of consumers think a brand that uses virtual reality is forward-thinking.
Immersive reality can help brands seamlessly engage a customer into the story of their product and wrap them up as an integral part of the narrative. Through this, companies can create a positive brand association and an unforgettable moment.
Come and be a part of this revolution. Experience the power of immersive reality for yourself.
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How immersive reality is helping marketers become better storytellers? was originally published in AR/VR Journey: Augmented & Virtual Reality Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.