Monday, 16 June, 2025 UTC
Summary
Oakley and Meta are teasing a joint launch for Friday.
A new verified Instagram page called "Oakley | Meta" posted a collaborative video with the official Meta and Oakley pages teasing the June 20 launch, and the video has been reposted by Mark Zuckerberg.
The branding for the new page mirrors the "Ray-Ban | Meta" branding for the current Ray-Ban Meta smart glasses, strongly suggesting Meta's partnership with eyewear giant EssilorLuxottica is about to expand to Oakley too.
In September, Meta and EssilorLuxottica signed an agreement extending their partnership “into the next decade”, and Meta took a 5% stake in the company.
0:00
/0:15
1×
Exactly this was reported by Bloomberg's Mark Gurman back in January.
While the Ray-Ban Meta glasses have a camera on a temple and are aimed towards all consumers, the Oakley Meta glasses will have the camera in the center and be intended for "cyclists and other athletes", Gurman claimed at the time.
The Ray-Ban Meta glasses have been a breakout hit so far. In February EssilorLuxottica announced that over 2 million units had been sold, and said that annual production capacity is being increased to 10 million by the end of 2026.
At I/O in May Google announced it was working with EssilorLuxottica's rising competitors Warby Parker and Gentle Monster to build competing smart glasses, and that it will work with Kering Eyewear in future.
Meanwhile, Gurman has reported that Apple plans its own similar smart glasses for late 2026.
Ray-Ban Meta Glasses Have Sold 2 Million Units, Production To Be Vastly Increased
Ray-Ban Meta glasses have sold 2 million units so far, and the annual production capacity is being increased to 10 million by the end of 2026.
UploadVRDavid Heaney
We'll keep a close eye on Meta and EssilorLuxottica on Friday to bring you the full details of the Oakley Meta glasses once they're officially revealed.
What Are Ray-Ban Meta Glasses?
Ray-Ban Meta glasses are smart glasses with a camera, microphones, and speakers. They do not have a display.
You can use them to capture photos and videos, listen to music/podcasts/audiobooks, make and receive calls, share your first-person view on WhatsApp/Messenger/Instagram video calls, translate speech, scan QR codes, and query Meta AI, the company's LLM-based assistant that can see via the camera when you ask about something in view. It'll also read out some phone notifications, if you want.
Ray-Ban Meta glasses come in three styles: Wayfarer, Headliner, and Skyler. These styles are offered with four types of lenses: Clear, Sun, Polarized, and Transitions, and come in a variety of colors, for both the frame and the lenses.
Whenever the camera is in use, be it for capture or for Meta AI, a white LED on the front of the glasses will pulse to make others nearby aware.