Wednesday, 1 September, 2021 UTC
Summary
Reshaping the online customer experience by introducing 3D visuals and Augmented Reality (AR) to Duux products.
The 3D visuals and AR functionality ensure that the consumer is even better informed before his or her purchasing decision, which means that expectations about the products are better managed. This drives better customer experience and increases interaction with our products.
— Naomi Beset — Digital Marketing Specialist at Duux B.V.
The first online meeting between Duux and ARize happened in mid-April and after the first call, it was clear that it was a match made in heaven. Innovative and design products from Duux required innovative technology to show the pieces in all their beauty. ARize had the technology at hand to create a 3D-product view coupled with Augmented Reality (AR) technology allowing users to see the products closer and in their own setting or interior.
By the beginning of June, Duux and ARize started the pilot where 3D and AR functionality had been integrated and live on the e-commerce site of Duux.
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So what were the main reasons for Duux choosing ARize as a partner for 3D & AR content?
Fast and easy implementation
Overall implementation took about 2–3 days to go live and was extremely easy, even for non-technical members of the team.
Web-based 3D and AR technology
Web-based 3D and AR technology are more accessible and affordable than AR applications that can take several months to build and create a lot of friction due to the need to download the app first.
https://medium.com/media/f4cd5e157726746be8e5cc4d2d97c951/hrefData-driven insights
Real-time reporting within ARize platforms gives Duux the visibility they need to analyze views and engagement with their products. All information is displayed in one place and has been included in the package.
Multiple use-cases of 3D and AR
The 3D & AR content provided by ARize is not limited to the website only but can be also used across other platforms like social media and marketing campaigns as well as across other distribution channels and distribution partners.
Everything is really intuitive and easy to configure. You don’t need any technical background for configuring the 3D and AR on your website — just follow the steps to generate AR on the platform and it is live on your Website within minutes.
— Naomi Beset — Digital Marketing Specialist at Duux B.V.
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https://medium.com/media/1e1f2ee7654748bb938735cbca6f0fd3/hrefReshaping the online customer experience by introducing 3D visuals and Augmented Reality (AR) to… was originally published in AR/VR Journey: Augmented & Virtual Reality Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.