Friday, 13 August, 2021 UTC
Summary
The most important factor to increase your eCommerce sales — optimize product pages
In 2021, over 2.14 billion people worldwide are expected to buy goods and services online, up from 1.66 billion global digital buyers in 2016
However, even given an increasing trend of prospective buyers visiting your website, it is still difficult to convince them to make an actual purchase with the average conversion rate of e-commerce websites being around 2.86%. So how can your e-commerce shop stand out and make higher returns out of your marketing spending?
Among many different strategies ranging from improved site navigation, optimized UX experience, improving website loading speed, there is one that has a huge impact on buying behaviors: product photography and visuals.
High-quality product visualization is essential for convincing consumers to buy products
90% of online buyers say that photo quality is the most important factor in an online sale (Reference)
According to Justuno, 93% of consumers consider visual content to be the deciding factor in purchasing decisions.
Additionally, according to a study made by Etsy, about 90% of surveyed shoppers believe the quality of eCommerce images was very important when deciding whether or not to make a purchase.
78% of online shoppers want photographs to bring products to life
Great photo quality is a must-have if you’re running an e-commerce website, but it’s not enough on its own. The main goal is to showcase all qualities of your product such as color, size, and texture. It can be challenging at times to show it with the photo only, that is why showing a product in 3D or Augmented Reality might solve this issue. 3D and AR images help further enhance shopper’s experiences, which means more leads and more sales.
According to a study conducted by BigCommerce, 78% of online shoppers want photographs to bring products to life — they want to see the product as if it’s part of their own daily lives.
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Add 3D and AR product views
91% of individuals want the ability to turn products around in full 360° spin” — Adobe Scene 7 (Reference)
People are looking for stimulating & interactive shopping experiences. Having simple product photography is not enough. Adding 3D product photos is a great way to “recreate the offline experience online” and give the viewer the additional confidence needed to buy your products. Ultimately, products using 3D views products have shown a 30% higher conversion rate than those without!
ARize group is a great partner for high-quality 3D & AR product photos (Reference)
ARize is a Web-AR platform for creating desired 3D & AR content and publishing on any eCommerce platforms (BigCommerce, Shopify, Magento, WooCommerce). Using 3D and AR product visuals, your customers can interact with your product in their own environment and see its real size and materials being used, which ultimately helps them make a better purchasing decision and drives more online sales for your eCommerce store.
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https://medium.com/media/1e1f2ee7654748bb938735cbca6f0fd3/hrefThe most important factor to increase your eCommerce sales — optimize product pages was originally published in AR/VR Journey: Augmented & Virtual Reality Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.