Thursday, 10 November, 2022 UTC
Summary
Flipkart and eDAO have collaborated to create Flipverse. It is a metaverse-based virtual shopping experience. This is the first time that an e-commerce brand has taken the initiative to develop a Web3 service.
Source: Pikisuperstar — Freepik.comWhen major companies place significant bets on Metaverse, Walmart-backed e-commerce platform Flipkart has introduced Flipverse. Flipkart’s goal is for customers to find and buy things based on their persona. The experience is dependent on the blockchain used by Polygon. Other crypto wallets still need to be connected.
Flipkart’s primary goal with ‘Flipverse’ is to evaluate the level of user engagement with this new ‘gamified’ experience.
- Naren Ravula, VP and Head, Product Strategy and Deployment, Flipkart Labs.
Let’s learn more about what it all means and what it can do. Continue reading down below.
What is Flipverse?
This Metaverse initiative is going to completely revolutionize the e-commerce industry. The gamified, engaging, and immersive purchasing experiences that Flipkart’s Flipverse will provide for customers will take place within a digital world. It will open the door to digital collectibles, super coins, and popular brands.
The act of purchasing can be a visually immersive experience that will appeal to a broader range of consumers.
- Sai Krishna VK, Flipkart LabsSource: Pikisuperstar — Freepik.com
The initial phase of Flipverse is an Android-exclusive experience that will be available for one week. The goal is to have millions of users try out Flipverse so that we can usher in the next generation of retailing. Users can roam freely throughout the store while taking in the exquisitely created 3-D window displays. Users can visit and engage with shops in a fully realized digital environment.
Users will have the ability to amass super coins in addition to digital collectibles. Additionally, it features a wide range of Web3.0 technologies, all being given by the business eDAO, which was incubated by Polygon. Flipverse provides several additional features, such as high-resolution graphics, customizable avatars compatible with the Metaverse, and redeemable discounts.
Which Brands will be Available Through the Flipverse Platform?
The e-commerce startup has formed partnerships with more than 15 different brands, each of which has established a presence on Flipverse. Many brands, like Puma, Noise, Nivea, Lavie, Tokyo Talkies, Campus, VIP, Ajmal Perfumes, Himalaya, Butterfly India, etc., will be interested in this edition.
To attract and retain customers, Flipverse will empower a universe of marketers to introduce and discover new products and provide inspirational experiences. At the same time, it will allow businesses to produce and create their own metaverse-ready digital twins within the digital environment.
The digital twin will then be able to try out things sold by firms, earn deals, and claim digital collectibles that open doors to one-of-a-kind experiences and offers.
Acquiring an Understanding of Flipkart’s Flipverse, the New Virtual Shopping Platform
The Flipkart Flipverse platform is unique, and there are a few phrases you should be familiar with before or while utilizing the service.
Immersive shopping
As the term “immersive shopping” implies, it uses cutting-edge tools like VR, AI, and AR to provide a superior experience for consumers. By integrating VR technology, Flipkart’s Flipverse will give customers a new perspective on online shopping.
Strand
Within Flipverse, the term “Strand” refers to an NFT that you may “claim” to construct a digital avatar and turn Flipverse into your “own virtual universe.” Additionally, Flipkart gave away up to 500 Supercoins to customers who successfully completed their KYC on the Firedrops platform.
Firedrops
Firedrops by Flipkart is a recently introduced feature on the Flipkart mobile application. Having your own wallet is essential for storing, trading, and collecting NFTs, and Firedrops by Flipkart makes this possible.
Source: Storyset — Freepik.comAvatars
Within Flipkart’s Flipverse virtual platform, you would function as a digital twin and have the ability to personalize your image. You can personalize your avatar and give it an appearance that is either identical to yours or wholly dissimilar to your arrival.
Web3.0
Flipverse, by Flipkart, is functional on the Web3 ecosystem. Most of us are currently using Web2, the second generation of the web. Decentralization, distributed ledger technology (blockchain), and token-based economies are some of the ideas that are included in Web3.
How to use Flipkart’s Flipverse?
There needs to be more information Flipkart provides regarding the functionality of the Flipkart Flipverse virtual platform. But according to the company’s announcement, they would launch it on the Firedrops platform, which can already be seen on the Flipkart app.
Final Note
Technology is being leveraged by various businesses involved in online commerce to provide customers with newly developed shopping options. Amazon just recently introduced Amazon Live in India, a live-streaming video function that will promote products found on their website. Any Indian resident with a mobile device and a web browser can access Flipverse.
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https://arvrjourney.com/What is Flipverse? How Will It Make Your Online Shopping Experience Better? was originally published in AR/VR Journey: Augmented & Virtual Reality Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.