What’s Your Reality? The Future of Brand Engagement is Here.

Augmented Reality is the platform for delivering innovative brand experiences and building strong connections with your customers wherever they are. Whether you have a specific solution in mind, or just want to explore the possibilities of Augmented Reality for your business, this article should help.

Technology, like smartphones and social media, changed how billions of people work, communicate and socialize. Yet, when they first emerged, many questioned their relevance for business and marketing. Until other companies — including their competitors — tested, learned and profited from being first in the space.

This is why you shouldn’t just shrug off or wait until your competition has taken advantage of utilizing emerging technology and capitalizing on its potential. Below are 4 common questions that are asked by most business owners when considering AR.

A technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view. You can then interact with this computer-generated object inside your device.

AR apps are priced based on functionality and content, just like websites. The more features you add, the more expensive it becomes. Most AR applications start around $8k to $10k but that varies depending on the complexity of the experience.

As of today, most Augmented Reality apps are dependent on a mobile device. Mobile AR experiences have been gaining ground in recent years. The devices and cellular data are reaching speeds that cut down on refresh rates which makes the experiences more enjoyable and easier to use.

AR can be a powerful marketing tool for your business regardless of the industry you are in. Augmented Reality has the potential to be a game-changer in how companies connect with their customers. It is no longer just for gamers or huge theme parks using this technology. Now anyone can use AR to market, promote and engage with customers. AR is also being used to solve real-world business problems, train staff and troubleshoot product issues.

Augmented Reality is here to stay. It will transform your business. Are you ready to jump in?

Taking your 2D marketing collateral from screen or flat page to an immersive experience that the customer can interact with creates brand and product confidence. It can also set you apart from your competitors by showcasing not only your product and brand, but the fact that you are forward-thinking and not afraid to use emerging technology to improve customer experiences.

In the end, you need to think about the challenges your business faces and the impact to your bottom line. What type of experience will help you eliminate these challenges? Below are two popular types of AR/XR solutions to consider.

Gamification has quickly become one of the most exciting marketing strategies for brands that seek out a competitive edge. By applying game design elements to real-life contexts, gamification allows you to engage consumers better than with traditional advertisements.

Showcasing your products (and services) in the best possible way is key to the success of any business. For some companies, this can be a real barrier as products are too big to take to presentations, too complex to explain easily or just have too many options to choose from.

Industry analyst, International Data Corporation, forecasts global AR & VR spending will reach $17.8 billion in 2018: that’s a nearly 95% increase over last year. They predict similar growth through the remainder of their 2021 forecast period: a five-year compound annual growth rate (CAGR) of 98.8%.*

If you are interested in learning more about immersive reality solutions and would like to connect please visit us at www.elevux.com or email us at [email protected]

Augmented Reality - Elevux: Designing the Human Experience™

Why Augmented Reality should be part of your Businesses Marketing Mix! was originally published in AR/VR Journey: Augmented & Virtual Reality Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.