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Mark Anthony Sammut

Sunday, 9 May, 2021 UTC

Exploring London’s classic art pieces in AR

The Augmented Gallery, a new interactive art trail in London’s West End, was unveiled today. This project uses the power of augmented reality (AR) to bring masterpieces out of buildings and onto the streets, accompanied with commentary by curators, educators ... more - virtualperceptions

Saturday, 1 May, 2021 UTC

The dangers of clickbait articles that explore VR

Let’s talk about the misleading PC Gamer article. Recently the publication released a piece titled ‘Oculus will sell you a Quest 2 headset that doesn’t need Facebook for an extra $500.’ According to the piece, the more expensive headset – referring to ... more - virtualperceptions

Saturday, 24 April, 2021 UTC

How many remote workers will use VR headsets?

Let’s talk about Facebook’s vision for the future. And before I take another step, I must give props to Ian Hamilton who recorded the discussion (as Twitter Spaces doesn’t archive sessions), transcribed it, and scraped the details for UploadVR’s audience. ... more - virtualperceptions

Monday, 19 April, 2021 UTC

Why exercise VR games are a great fit for Oculus and their subscription model

Let’s talk about Oculus adding subscription billing for VR content. Following the heels of Viveport, Facebook’s company added the capabilities last Thursday. Adding the capabilities makes sense; if done correctly, subscription-based services are incredibly ... more - virtualperceptions

Saturday, 10 April, 2021 UTC

What gives prestige to VR/AR awards?

Let’s talk about the nature of VR/AR awards . The industry is still (relatively) young, and it doesn’t have the broad swathe of titles that usually go with more established areas like marketing. If conducted properly, awards give genuine prestige to ... more - virtualperceptions

Saturday, 3 April, 2021 UTC

Analysing the HoloLens deal with the U.S. Army

Let’s talk about Microsoft’s $22bn U.S. Army deal with HoloLens. Having worked together several years ago with a smaller contract, the U.S. Army announced that their entire Close Combat Force will be outfitted with HoloLens devices, according to Bloomberg. ... more - virtualperceptions

Sunday, 28 March, 2021 UTC

Analysis: How can the VR/AR community bring in new people?

Let’s talk about where people in VR/AR hang out, with their pros and cons. I’ve been thinking about the topic because the community is passionate to bring in new people who may be interested in immersive tech, sharing the love. Marketing-wise, people ... more - virtualperceptions

Saturday, 20 March, 2021 UTC

Analysing the ramifications of Facebook’s wrist devices

Let’s talk about the ramifications of Facebook’s research on wrist-based hand tracking. In case you missed it, Facebook unveiled some of its work on new hand gestures for both VR and AR devices, and it’s got my brain whirring. Some benefits of the work ... more - virtualperceptions

Friday, 29 January, 2021 UTC

Distinguishing between one macro-metaverse and several micro-metaverses (2021)

In 1900, a German chocolate factory named Theodor Hildebrand & Son released a series of postcards outlining their vision of the 21st century. Titled ‘Germany in the year 2000,’ the postcards showed trains pulling houses and towns on tracks, people ... more - virtualperceptions

Sunday, 13 December, 2020 UTC

VR/AR is not progressing quickly because we are focusing on the wrong design principles (Analysis)

Let us face it: we’ve both seen plenty of AR/VR experience that made us think, ‘Why does this exist?’ The short and gimmicky AR apps that children play for thirty seconds, before they switch to Peppa Pig on YouTube. The clunky and nauseating VR games ... more - virtualperceptions

Thursday, 3 December, 2020 UTC

VR in 2021: What is the future?

2020 is best summarised as a continuation of the trends from 2019 – mostly. Cheaper and high-quality virtual reality (VR) headsets rolled out in 2020, advertising specifications that either improves the quality of experiences, increases the quality of ... more - virtualperceptions

Sunday, 15 November, 2020 UTC

Analysis: Immersive tech in film festivals (2020)

It is not lost on anyone that the best year for immersive film festivals came at the same time as the global pandemic. Locked inside and bubbling in boredom, VR users popped on their headsets and escaped their four walls into a new dimension of enjoyment ... more - virtualperceptions

Thursday, 17 September, 2020 UTC

Will the Oculus Quest 2 sell well this Christmas? – Analysis

Before we hit the madness of Christmas, Facebook unveiled the Oculus Quest 2 (after a series of leaks). The battleground is set, and the arena of festive capitalism welcomes its combatants: Facebook wants the standalone VR headset to become the hot consumer ... more - virtualperceptions

Monday, 14 September, 2020 UTC

The Immersive Wire – 9 September 2020

By Tom Ffiske // 9 September 2020 Like the content? Support the newsletter via Patreon. The Midnight Library is heart-wrenchingly beautiful. If you feel you have many regrets in your life, it is a must-read. Presented by: No-one! At least, not yet. If ... more - virtualperceptions

Tuesday, 8 September, 2020 UTC

Venice VR Expanded: Visiting a virtual film festival

My immersive colleagues always rated Venice Film Festival as a lot of fun. The glitz and glamour of intermingling stars and flashing shoots sparked a fun sense of wonder in my mind. But critically, Venice Film Festival has been supporting the immersive ... more - virtualperceptions

Friday, 17 July, 2020 UTC

Analysis: Using VR/AR in education during the pandemic

How many times have you heard that VR would get a boost during the pandemic? Quite a few times, I would assume. But the reasoning makes sense on paper; if stuck at home with no way to attend school, immersive solutions have the perfect opportunity to ... more - virtualperceptions

Saturday, 4 July, 2020 UTC

Theatres and music festivals: Where VR works, and where it fails

Glastonbury Festival is a staple of the UK’s music culture. What was a massive festival where people partied and shared drugs, evolved into a massive festival where people partied and shared drugs secretly. The Glastonbury experience can be summarised ... more - virtualperceptions

Friday, 3 July, 2020 UTC

Thank you!

Thank you for subscribing to the Immersive Wire! You should get an email in your inbox very soon. Please confirm your intention to subscribe in the email, and the sign-up process is complete. Thank you so much! The post Thank you! appeared first on Virtual ... more - virtualperceptions

Thursday, 25 June, 2020 UTC

Spatial audio and VR/AR: What’s the significance?

Strip away graphics and gestures, and audio is one of the most important parts of any experience. Good graphics go far, and mechanics make a world feel alive – but good audio brings is absolutely necessary. No audio is like a house without walls. Spatial ... more - virtualperceptions

Saturday, 13 June, 2020 UTC

Educational VR: The best learning apps to try out (2020)

Ever since the release of virtual reality (VR) headsets, educators explored how to use the immersive technology for teaching others, whether in a classroom or in the workforce. Educational VR has the power to teach new skills to schoolchildren and adults ... more - virtualperceptions

Monday, 25 May, 2020 UTC

Exploring intimacy and virtual reality – Kazimir Bielecki and Lennie Varvarides

Kazimir Bielecki and Lennie Varvarides are from DYSPLA, a neurodivergent, Tottenham based studio lead by the award-winning disabled artists. Supported by the Arts Council England, DYSPLA produces the work of neurodivergent storymakers. We explore the ... more - virtualperceptions

Monday, 25 May, 2020 UTC

Digital twins and AR/VR – Nicola Rosa

Nicola Rosa is the Global Head of Immersive Learning at Accenture. Nicola is currently part of the Accenture Digital UKI, where he is the Go-To Market Lead for XR (AR, VR, and MR). We discussed the growth of gaming brands during the pandemic, and the ... more - virtualperceptions

Monday, 25 May, 2020 UTC

Using drones for virtual reality – Or Lev-Cohen

On the first episode of The Immersive Wire is Or Lev-Cohen, a final-year Industrial Design student from Tel-Aviv. Lev-Cohen is looking into how immersive tech can be used with drones to provide people with a flying experience that they can control. In ... more - virtualperceptions

Monday, 25 May, 2020 UTC

How to analyse virtual and augmented reality – Leo Gebbie

Leo Gebbie is a Wearables and Extended Reality Analyst at CCS Insight, joining the company over a year ago to track all that is happening across both industries. Leo explores his current smartwatches, some of his favourite immersive events he attended, ... more - virtualperceptions

Monday, 25 May, 2020 UTC

Favourite virtual reality games to play – Jonny Keeley

Jonny Keeley is a photographer and filmmaker working in the immersive industry for “Shared VR” company Igloo Vision. When he isn’t doing that he’s either out shooting Landscapes as @ItsJonnyKeeley on Instagram or touring with his band Fight The Bear. ... more - virtualperceptions

Saturday, 16 May, 2020 UTC

What is the future of augmented reality? (2020)

It is safe to say that the future of augmented reality (AR) looks bright. In late 2019, PwC predicted that VR and AR could add as much as $1.5 trillion, or 1.8 per cent GDP, to the global economy by 2030. The value provided by immersive technologies ... more - virtualperceptions

Friday, 8 May, 2020 UTC

Best VR fitness games of 2020

Want to exercise, but stuck at home? Virtual reality (VR) offers numerous ways to exercise and get fit, for anyone who cannot make the journey to the gym. Whether it is BOXVR or OhShape , fitness experiences help get the blood pumping, burn calories, ... more - virtualperceptions

Friday, 8 May, 2020 UTC

Best VR fitness games of 2020

Want to exercise, but stuck at home? Virtual reality (VR) offers numerous ways to exercise and get fit, for anyone who cannot make the journey to the gym. Whether it is BOXVR or OhShape , fitness experiences help get the blood pumping, burn calories, ... more - virtualperceptions

Thursday, 7 May, 2020 UTC


By Tom Ffiske // 6 May 2020 New to the newsletter? Subscribe here. “Day XX of self-isolation. I considered buying the LEGO Millenium Falcon set for the fifth time today.” Presented by: No-one! At least, not yet. If you would like to sponsor the newsletter ... more - virtualperceptions

Thursday, 30 April, 2020 UTC


By Tom Ffiske // 30 April 2020 New to the newsletter? Subscribe here. “Tom, this newsletter is coming out a day later. Why? “Because of a big announcement, embargoed ’til now. It’s a fun story, and I felt it was worth it. Read more at the Big Story below…” ... more - virtualperceptions