The History and Evolution of the Metaverse

The concept of the metaverse, a virtual shared space that is created by the convergence of virtually enhanced physical reality and physically persistent virtual space, has been around for decades. However, it was popularized in the late 20th and early ... more - arvrjourney

Getting started with Augmented Reality (AR)

Augmented reality is a technology that allows us to superimpose digital information into the real-world environment. It has become viable that even businesses and corporates are using it to increase sales, and transform the way humans interact with computers ... more - arvrjourney

Introducing webXR.tools

I am excited to announce the launch of webXR.tools, a new no-code platform for building AR and VR experiences for the web. WebXR is an exciting new technology that has been growing in popularity because it allows developers to create immersive, interactive ... more - arvrjourney

Emerging Trends in the VR Gaming Industry — 2023

Emerging Trends in the VR Gaming Industry — 2023 Technology is evolving at a fast pace. Imagine if we could pick the visions and ideas and make them come true. 2023 is currently shaping up to be the year of promise for the VR gaming industry. Highly ... more - arvrjourney

What’s Pinterest’s Role in the Immersive Shopping Era?

We continue to see a trend toward shoppability in eCommerce and social media, also known as social commerce. Once limited to upper-funnel marketing and brand exposure, these channels and apps are moving down-funnel to offer transactional functions around ... more - arvrjourney

The Metaverse and Its Impact on Society and Economy

The term “metaverse” was coined in Neal Stephenson’s 1992 science fiction novel “Snow Crash,” and it refers to a shared virtual space that is created by the convergence of both the real and digital worlds. The metaverse has the potential to transform ... more - arvrjourney

2023 Predictions: Metaverse Mania Fades

As we enter a new year, it’s time for our annual ritual of synthesizing the lessons from the past twelve months and formulating the outlook for the next twelve. 2022 was an incremental year for AR & VR, which both continue to gradually push forward ... more - arvrjourney

Get Ready to Enter the Metaverse: The Best Virtual Reality Games to Try

Virtual Reality (VR) gaming has come a long way since the first VR headset was developed in the 1960s. Today, gamers can fully immerse themselves in virtual worlds and experience new levels of realism, immersion, and interactivity. But what exactly is ... more - arvrjourney

How metaverse can help the retail industry increase their customer experience

The concept of the “metaverse,” a virtual space where users can interact with each other and computer-generated environments in real time, has been around for decades. However, with the recent advancements in technology, the metaverse is now closer than ... more - arvrjourney

How Much Do Consumers Spend on Mobile AR?

Like many analyst firms, market sizing is one of the ongoing practices of AR Insider’s research arm ARtillery Intelligence. A few times per year, it goes into isolation and buries itself deep in financial modeling. The latest such exercise zeroes in ... more - arvrjourney

Can Google Jumpstart AR Shopping?

Like many emerging technologies, AR is feeling its way around and growing into its own skin. It’s not going to revolutionize everything, as once touted, but it will be meaningfully disruptive to several aspects of life and work. And with that comes business ... more - arvrjourney

Who’s Using VR and How Often?

VR traction over the past few years has been slower than many had anticipated. But it’s still finding small wins and is growing at a fairly healthy pace. So the question is how well it’s landing with consumers today, and are those sentiments trending ... more - arvrjourney

Augmented VS Virtual VS Mixed Reality: The Great Debate

Let’s be clear. I’m a huge fan of all things XR (Extended Reality). Bias confirmed. I’ve led multiple VR (virtual reality) projects for the Department of Defense, specifically for mission rehearsal of fighter jets and other aircraft. I’ve created and ... more - arvrjourney

Can Web-Based 3D Content Help the “Metaverse” Reach Its Full Potential?

Can Web-Based 3D Content Help “the Metaverse” Reach Its Full Potential? All abroad another “metaverse” article! The long-gone days of extremely popular browser-based video game websites like Newgrounds and Miniclip, as well as fully fledged MMORPGs like ... more - arvrjourney

Are Non-VR Users Interested in Trying It?

VR traction over the past few years has been slower than many had anticipated. But it’s still finding small wins and is growing at a fairly healthy pace. So the question is how well it’s landing with consumers today, and are those sentiments trending ... more - arvrjourney

Will XR Revenue Exceed $100 Billion by 2026?

ARtillery Intelligence publishes its five-year outlook for XR revenues. - LOS ANGELES, December 22, 2022: ARtillery Intelligence has released a new report that projects XR revenue to grow from $18.96 billion in 2021 to $100.8 billion in 2026, a 39.7 ... more - arvrjourney

Snap Takes the Early Lead in Consumer AR

Shoppability is the new black. There’s a trend towards all things being shoppable. We’re talking buy buttons on everything from YouTube videos to Instagram Stories. This isn’t new but is one of many trends that’s been Covid-accelerated as it piggybacks ... more - arvrjourney

Bang! Bang! Pull Your RevolVRs: LBE Game Development Case Study

Bang! Bang! Pull Your RevolVRs: LBE Game Development At JetStyle we believe that VR gaming has got incredible potential for growth, as headsets are becoming more affordable for the general public. RevolVR 3 is a multiplayer VR shooter designed for 6DOF ... more - arvrjourney

How YOU and Anyone can Join the Web3 Ecosystem as Techie or Non-Techie

I published an article on LinkedIn about how it’s not too late for anyone to join the web3 space since they cannot beat the system. Check it out here In Jim Henson’s words: “If you cannot beat them, join them.” It’s high time we all advocate for a massive ... more - arvrjourney

Where Do VR Users Want to See UX Improvements?

VR traction over the past few years has been slower than many had anticipated. But it’s still finding small wins and is growing at a fairly healthy pace. So the question is how well it’s landing with consumers today, and are those sentiments trending ... more - arvrjourney

Can Google Mainstream Visual Search?

One of the most exciting AR modalities we’re tracking is visual search. Represented by tools such as Google Lens, Pinterest Lens, and Snap Scan, it’s all about pointing your phone at physical world objects to contextualize and identify them through informational ... more - arvrjourney

What’s Instagram’s AR Play?

Shoppability is the new black. There’s a trend towards all things being shoppable. We’re talking buy buttons on everything from YouTube videos to Instagram Stories. This isn’t new but is one of many trends that’s been Covid-accelerated as it piggybacks ... more - arvrjourney

How to Create Cross-Device Compatible WebXR Experiences

Demonstrating how the WebXR API can be used to create cross device compatible experiences. Intro I’ve recently posted about what the buzzword ‘Metaverse’ means, as well as examples of what the underlying technology ‘WebXR’ is and what it is capable of. ... more - arvrjourney

Can AR Really Reduce eCommerce Returns?

Shoppability is the new black. There’s a trend towards all things being shoppable. We’re talking buy buttons on everything from YouTube videos to Instagram Stories. This isn’t new but is one of many trends that’s been Covid-accelerated as it piggybacks ... more - arvrjourney

Metaverse Photography: Can we Consider it as Photography?

Photo by ThisisEngineering RAEng on Unsplash Have you ever thought of taking pictures virtually and creating your artistic expressions without an actual camera? Metaverse photography might be one of the most cutting-edge techniques you can consider trying. ... more - arvrjourney

Virtual Reality in the Movie Industry

Filmmakers today are exploring virtual reality technology to increase immersive viewing dramatically. In traditional 2D and 3D movies, the audience is just a spectator, but in VR movies , the audience no longer sees the predetermined picture. Their every ... more - arvrjourney

Google Advances its Geo-local AR Play

Though it’s a mature product with a dominant market share, Google Maps’ roadmap resembles that of a younger, nimbler product. Part of that includes its AR navigation feature known as Live View. And its latest update is to make Live View more searchable ... more - arvrjourney

AR Finds its Place in Home Renovation

Houzz has launched a new feature that lets home-service pros visualize finished bathroom projects in the very spaces they’ll occupy. Using the new feature through a smartphone or tablet, they can help homeowners walk through and visualize design choices ... more - arvrjourney

One teacher educating a billion students in a single day: VR & AI

“The human condition is being held back by 500,000 well-meaning average algebra teachers . Instead of 500,000 algebra teachers, going through the same motion over and over again, what you need is 1–10 really good algebra teachers, and they need to do ... more - arvrjourney

How AR Food Delivery is Changing the Food Industry

Food delivery is more popular than ever as a means for customers to take a break from cooking. In addition, businesses rely on AR delivery or food pick-up services . There are a number of ways this is a win-win situation for both customers and the food ... more - arvrjourney