Where is AR Transforming the Workplace?

Though we spend ample time examining consumer-based AR applications and strategies, greater near-term impact is seen today in the enterprise. As is the case with many emerging technologies, enterprise AR spending has erstwhile outweighed its consumer ... more - arvrjourney

The AR Space Race, Part IX: Epic Games

One of AR’s foundational principles is to fuse the digital and physical. The real world is a key part of that formula… and real-world relevance is often defined by location. That same relevance and scarcity are what drive real estate value….location, ... more - arvrjourney

How is AR Primed for Post-Covid Commerce?

Immersive shopping is proving to have experiential impact for consumers, and revenue impact for brands. Related to — but separate from — AR advertising, this is when AR is used as a tool to visualize and contextualize products to engender more informed ... more - arvrjourney

7 things you should know before pitching your first AR campaign

Augmented reality (AR) is a prime example of a new channel that has almost overnight become a must-have for any communications mix. Here are 7 things that will save you countless hours of research and frustrated clients. P.S. Number 7 is the secret ingredient ... more - arvrjourney

What is Mixed Reality? (from the 2019 ACM CHI Conference)

There is not a single, “best” definition of mixed reality. Instead, there are six widely used and partly competing notions. Continue reading on AR/VR Journey: Augmented & Virtual Reality Magazine » ... more - arvrjourney

e-Frame: A Modular Prefabricated Construction System in Augmented Reality

Innovating construction with modular systems and…. digital technologies Designing and constructing new buildings with conventional design and construction methods can be time consuming and costly. Moreover, traditional methods are less efficient both ... more - arvrjourney

Cement industry embracing AR Remote Assistance

m The cement industry is of fundamental importance, especially for the construction sector, where it is used directly or in combination with sand. At the same time, this industry has wide use in plastering, waterproofing, flooring, and construction of ... more - arvrjourney

Spooky Stories, Digital Campfire

Building Community One Event at a Time The Hunter’s Moon is the scariest of the Full Moons. Trees have lost their leaves and the landscape is stark. The days are getting shorter. Time is running out and there is nowhere to hide. When we tell spooky stories ... more - arvrjourney

Let’s Talk Haptic Effects in Consumer Electronics

Haptics Tech Consumers Are Missing Out On Insights from Delft University’s Yasemin Vardar on all the fun haptics tech. Photo via www.sunnic.com.tw Today, haptics aka tactile feedback is used in games, user interfaces, online shopping, tele-touch, data ... more - arvrjourney

Will Enabling Tech Unlock AR Commerce?

Immersive shopping is proving to have experiential impact for consumers, and revenue impact for brands. Related to — but separate from — AR advertising, this is when AR is used as a tool to visualize and contextualize products to engender more informed ... more - arvrjourney

Can Snap’s Arcadia Accelerate AR Marketing?

Last week, we wrote about Snap’s new AR Lab. In partnership with ad agency giant WPP, it will start advertisers on the right foot for AR marketing. This includes onboarding tools, education and development resources — all meant to bring AR to a wider ... more - arvrjourney

Varjo Aero, the new King of VR?

Varjo has unveiled a new high-end VR headset to the public today under the slogan “Varjo for all” The new king among the VR-Glasses? The Finnish hardware manufacturer “Varjo” is already known to some of you. They have previously produced high-end VR ... more - arvrjourney

Does Device Quality Impact AR Satisfaction?

One of the rallying cries of mobile AR proponents is the technology’s scalability. Until AR glasse s get sleek enough to be mainstream viable, the here-and-now opportunity is the device that’s already in our pockets. This lets AR piggyback on a ubiquitous ... more - arvrjourney

Can Snap Mainstream AR Marketing?

Immersive ad formats like AR continue to hold promise, though they’re mostly still in early adopter phases among brand marketers. We’re talking about ad formats that utilize the camera (Gen-Z friendly) to offer 3D interactivity, such as virtually trying ... more - arvrjourney

Can Pinterest Pull Ahead in AR Shopping?

Immersive shopping is proving to have experiential impact for consumers, and revenue impact for brands. Related to — but separate from — AR advertising, this is when AR is used as a tool to visualize and contextualize products to engender more informed ... more - arvrjourney

Is AR Shopping Cheaper to Produce Than Traditional eCommerce?

Immersive shopping is proving to have experiential impact for consumers, and revenue impact for brands. Related to — but separate from — AR advertising, this is when AR is used as a tool to visualize and contextualize products to engender more informed ... more - arvrjourney

6 Ways how VR/AR can help you increase Property Sales!

The losses suffered by different industries were huge during the global pandemic. Especially in the Real Estate Industry, the market growth decreased by 33% as per stlouisfed. Many businesses had to be shut down because of this uncertain and out-of-the-blue ... more - arvrjourney

7 reasons why you should move from Spark AR & Lens studio to WebAR

Even though it may seem like creating and distributing AR content through social media is the best option, there are many limitations. Photo by Prateek Katyal on Unsplash Brands want to create AR filters to enhance their digital campaigns because it ... more - arvrjourney

SuperWorld & Monograma Present: AMAZONIA

A 3D gallery in Augmented Reality (AR) featuring NFT art and artifacts from indigenous peoples of the Amazon rainforest. An NFT exhibition with social impact SuperWorld is proud to announce the release of “AMAZONIA,” an art exhibition and NFT gallery ... more - arvrjourney

New HTC headset without controllers and HTCs metaverse “Viveport Verse” coming soon.

HTC is soon launching a new VR headset without controllers and their own metaverse called “Viveport Verse”. Yes, you read correctly. October is really the month of virtual reality this time. This thursday HTC is going to present a new VR headset to the ... more - arvrjourney

Physical products + AR = the best medium for brand communication

Augmented Reality content can exploit the possibilities that physical products have to offer in terms of brand communication. By adding a digital layer, the opportunities are limitless. Augmented Reality for milk packaging. Source: Hololink Physical ... more - arvrjourney

SuperWorld ❤️ Joins CSTM Haus, NFT Magazine and Pollinate for Dynamic AR and NFT Experiences

Join SuperWorld for an immersive crypto art fair at NFT NYC featuring over 75 digital artists this November. Ark Haus Miami Lifetime Membership NFT available via SW NFT Salon. This week SuperWorld and CSTM Haus are thrilled to announce the limited release ... more - arvrjourney

Data Dive: How Do Brands Feel About AR?

Several signals validate that AR can bring considerable value to consumer-facing brands. That includes demonstrating products more dimensionally and creating advertising that’s more interactive and engaging. And the numbers speak for themselves in campaign ... more - arvrjourney

Can Niantic Unlock the Real-World Metaverse?

One of AR’s most opportune sub-segments is what we call “ AR as a service.” Also known as AR building blocks, these enabling technologies work towards democratizing advanced AR capability for developers. One byproduct of such endeavors is to push AR ... more - arvrjourney

Interaction Builder New Features: 2-Hand Interaction & new snapping edition are available

The level of realism for hand interaction is extremely important in a haptic immersive experience. It blurs the line between virtual and reality to immerse the user even more. The Interaction Builder is an Interhaptics’ low code plugin for 3D engines ... more - arvrjourney

Will Visual Search Drive AR Shopping?

Immersive shopping is proving to have experiential impact for consumers, and revenue impact for brands. Related to — but separate from — AR advertising, this is when AR is used as a tool to visualize and contextualize products to engender more informed ... more - arvrjourney

SuperWorld ❤️ NFT Salon: The Marketplace for Digital Assets

From social impact NFTs and fine art to digital collectibles and even an AR “superyacht.” The new and improved SuperWorld NFT Salon is now live, allowing anyone to explore, create, buy, and sell NFTs, including digital art, cryptocollectibles, photos, ... more - arvrjourney

Does AR Really Reduce eCommerce Returns?

Immersive shopping is proving to have experiential impact for consumers, and revenue impact for brands. Related to — but separate from — AR advertising, this is when AR is used as a tool to visualize and contextualize products to engender more informed ... more - arvrjourney

SuperWorld Partners with NFT Collectible ENCRYPTAS in AR

Owners of ENCRYPTAS are using Augmented Reality to showcase NFTs all over the globe. Last week, SuperWorld and ENCRYPTAS took a joint step forward in bringing the worlds of non-fungible tokens (NFTs) and Augmented Reality (AR) together. Using the SuperWorld ... more - arvrjourney

How to Make an AR App — Tips, Best SDK, Pros, Cons, and Pitfalls

How to Make an AR App — Tips, Best SDK, Pros, Cons, and Pitfalls 12 min read Augmented reality is believed to have the greatest potential for mass consumption compared to virtual or mixed reality. This is because AR is compatible with the devices we’ve ... more - arvrjourney