Data Dive: VR Finishes Q3 Strong

One ongoing misperception in the tech world is that VR has stalled out. Some have even pronounced it dead. Such sentiments reflect the backlash to VR’s circa-2016 hype cycle. It didn’t fulfill world-changing proclamations trumpeted at the time, so it’s ... more - arvrjourney

Embracing BlockChain To Enter The Metaverse

Hey everyone. Aryan Behzadi here, CEO of ARize. I wanted to take a moment to share some exciting updates about the trajectory of our business and upcoming plans. ARize Today As many of you know, ARize technology enables brands to deliver 3D Assets and ... more - arvrjourney

A Maiden Voyage for an AR SuperYacht in SuperWorld

SuperWorld joins 3Deluxe for the Monaco Yacht Show SuperWorld, the virtual world in Augmented Reality (AR), has partnered with design platform 3Deluxe to bring AR experiences to the attendees of the Monaco Yacht Show (22–25 Sep 2021 ) in Port Hercules, ... more - arvrjourney

How Augmented Reality is transforming fitness apps?

In recent years technology has significantly facilitated our lives. This also means doing a lot of work, finding information or different documents with just one click. Thanks to technological development we have a short and efficient process in time ... more - arvrjourney

AR: the Present and the Future of Retail Loyalty Programs

Innovative immersive technologies have long been proven to be effective in business. E-commerce company Shopify released data that interactions with products having AR content showed a 94% higher conversion rate than products without AR. Augmented (AR) ... more - arvrjourney

Who Will Build the Metavearth?

The term metaverse continues to be a runaway train in the gaming, media and XR worlds. Though it has legitimate principles and promise — most notably presented in Matthew Ball’s Metaverse Primer — it’s been obscured through overuse in editorials and ... more - arvrjourney

Data Dive: Do Consumers Want AR Shopping?

AR’s role as a shopping utility — a.k.a., camera commerce — continues to be validated. That includes its ability to boost conversion rates and reduce product returns. And it takes on new meaning in the Covid era when the value of visualizing products ... more - arvrjourney

How is Camera Commerce Producing Results Today?

Immersive shopping is proving to have experiential impact for consumers, and revenue impact for brands. Related to — but separate from — AR advertising, this is when AR is used as a tool to visualize and contextualize products to engender more informed ... more - arvrjourney

Rethinking Jewish cultural heritage using VR: Exposit client first-hand experience

Historical Reference The Jewish people have always been an integral part of Belarusian history. At the beginning of the 20th century, up to 60% of the total urban population of Belarus were Jews, who made a great contribution to Belarusian culture and ... more - arvrjourney

Are Ray-Ban Stories AR Training Wheels?

As you’ve likely heard by now, Facebook and Ray-Ban last week unveiled their long-awaited smart glasses. The operative term is “smart” versus “AR” as there is no optical system that projects visuals. However there are elements of, and foundations for, ... more - arvrjourney

How Do Consumers Feel About the Metaverse?

The term metaverse continues to be a runaway train in the AR and VR sectors and beyond. Though it has legitimate principles and promise — most notably presented in Matthew Ball’s Metaverse Primer — it’s been obscured through overuse and marketing speak. ... more - arvrjourney

How is Camera Commerce Taking Shape?

Immersive shopping is proving to have experiential impact for consumers, and revenue impact for brands. Related to — but separate from — AR advertising, this is when AR is used as a tool to visualize and contextualize products to engender more informed ... more - arvrjourney

Vibrotactile Feedback for Enhancing Player Experience in Games

This article is based on a University of Waterloo Library research . Game designers and researchers employ a sophisticated language for producing great player experiences with concepts such as juiciness, which refers to excessive positive feedback. However, ... more - arvrjourney

Augmented Reality Transforming Wind Turbine Inspections

In recent years, wind energy which has to do with the process of using wind to generate electricity is gaining big importance. This industry has had great development but at the same time has encountered many challenges that have to do in most cases ... more - arvrjourney

Will 75% of Businesses Adopt AR in Two Years?

AR continues to prove it’s value and efficacy as a shopping tool. Though its admittedly taking longer to lift off the ground in terms of mass-consumer adoption, it’s achieving several small wins. That includes steady growth in user-traction as well as ... more - arvrjourney

What’s the Revenue Opportunity in AR Enabling Tech?

Like many analyst firms, market sizing is one of the ongoing practices of AR Insider’s research arm, ARtillery Intelligence. A few times per year, it goes into isolation and buries itself deep in financial modeling. The latest such exercise zeroes in ... more - arvrjourney

What’s the Revenue Opportunity in “Camera Commerce?’

Immersive shopping is proving to have experiential impact for consumers, and revenue impact for brands. Related to — but separate from — AR advertising, this is when AR is used as a tool to visualize and contextualize products to engender more informed ... more - arvrjourney

Who Will Rule ‘Lite AR?’

Update, 9/09/21: Facebook unveiled its smart glasses today in partnership with Ray Ban. They are camera glasses without visual AR features but some audio AR foundations. See more details here . Video emerged this week showing Facebook’s Reality Labs ... more - arvrjourney

Augmented Reality for Interactive Advertising

Augmented Reality (AR) technology is one of the leading technologies that is bringing numerous digital transformations by significantly improving the operating processes of companies belonging to various industrial fields. The potential of this technology ... more - arvrjourney

Here’s how Virtual & Augmented Reality is shaping the Future of Online Education

Work from home and Online classes were our best friends during the pandemic. They probably saved corporations and educational institutes. People from every age group were sitting on the couch and ‘waiting for the host to join the meeting’. You probably ... more - arvrjourney

Can Snap Scan Make the World More Shoppable?

Visual search is a flavor of AR that could represent a breakout use case. It positions the camera as a search input — applying machine learning and computer vision magic — to identify items you point your phone at. 400 million people use it according ... more - arvrjourney

Data Dive: Is AR Primed for Post-Covid Commerce?

One question that looms large these days is what the post-Covid world will look like. How much of the past 18-months — for better or worse — will stick with us in the form of new habits? The “better” part includes digital transformation that Covid has ... more - arvrjourney

Case Study: Streem Taps the ‘B2B2C’ Opportunity

Though we spend ample time examining consumer-based AR endpoints, greater near-term impact is seen today in the enterprise. This takes many forms including camera commerce and collaboration. But the greatest area of enterprise AR impact today is in industrial ... more - arvrjourney

Is Virtual Reality Therapy the Next Big Thing in Healthcare?

12 min read While VR therapy might seem like a far-fetched idea, we have already seen instances of early successes where this technology helped patients overcome certain psychological disorders. In fact, we can go as far back as 2006 when Dr. Barbara ... more - arvrjourney

Reshaping the online customer experience by introducing 3D visuals and Augmented Reality (AR) to…

Reshaping the online customer experience by introducing 3D visuals and Augmented Reality (AR) to Duux products. The 3D visuals and AR functionality ensure that the consumer is even better informed before his or her purchasing decision, which means that ... more - arvrjourney

The Quest for VR Immersion with Hrafn Thorisson (Haptics Club #8)

The Haptics club is an Open community about #Haptics. Founded by members of Unity, Interhaptics, Senseglove, and Nanoport. An event every other week with speakers from various industries and academia. Do you want to listen to the full podcast? Who are ... more - arvrjourney

SuperWorld Virtual Real Estate

Finding your piece on Earth 🌎 among 64 billion NFTs SuperWorld Virtual Real Estate takes the form of 64.8 billion non-fungible tokens (NFTs) digitally mapped over Planet Earth onto the SuperWorld platform. Every property starts at 0.1 Ether, and corresponds ... more - arvrjourney

A Better World Through NFTs

SuperWorld is building the future of social impact on blockchain SuperWorld has from the very beginning set out to build a better world through augmented reality (AR). While other apps have taken a gaming approach, following on the heels of the breakout ... more - arvrjourney

Case Study: Boeing Cuts Production Time with AR

Though we spend ample time examining consumer-based AR endpoints, greater near-term impact is seen today in the enterprise. This takes many forms including camera commerce and collaboration. But the greatest area of enterprise AR impact today is in industrial ... more - arvrjourney

Data Dive: Web AR Ratchets Up

Web AR continues to elevate its value proposition to AR developers in search of the optimal vessel. As our research arm ARtillery Intelligence examined in a recent report, it now reaches 3.1 billion devices globally — the greatest of any mobile AR platform. ... more - arvrjourney