When Philosophy Meets Virtual Reality

“Virtual reality encompasses virtual unreality.” In the article, Why is Virtual Reality Interesting for Philosophers , Metzinger explores points of contact between philosophy and technological virtual reality research and proposes an extensive set of ... more - arvrjourney

METAVERSE: THE FUTURE OF THE E-COMMERCE

What’s better than next day or same day delivery? I hear you saying it is nowadays’ hot topic of Q-commerce businesses promising delivery under 10 minutes (like GoPuff, Getir etc.). Let’s push our imagination more for a better option and try to think ... more - arvrjourney

Who’s Using AR and How Often?

Industry rhetoric about AR’s world-changing status sometimes outweighs evidence that it’s captivating consumers today. Though we see some signals, such as lens engagement figures from Snapchat and others, we’re often “flying blind” when it comes to consumer ... more - arvrjourney

Where is VR in Its Lifecycle?

As we roll through 2022, it’s time for our annual ritual of synthesizing the lessons from recent history and formulating the outlook for the near term. The past year has been action-packed for spatial computing as the world gradually emerges from the ... more - arvrjourney

Data Dive: VR Finishes Q1 Strong

An ongoing misperception in the tech world is that VR has stalled out. Some have even pronounced it dead. Such sentiments reflect the backlash to VR’s circa-2016 hype cycle. It didn’t fulfill world-changing proclamations trumpeted at the time, so it’s ... more - arvrjourney

Data Dive: How Should We Measure AR Marketing?

It turns out that AR isn’t the world-shifting technology it was trumpeted to be in its circa-2017 hype cycle. It’s not a silver bullet in all areas of life and work… but it is proving meaningful and transformative in a few high-value areas such as enterprise ... more - arvrjourney

Designing AR/VR Games: 6 Tips from a Game Designer

Designing games in AR and VR is similar to designing any other game, the key differences being scope, user interaction, and space. Continue reading on AR/VR Journey: Augmented & Virtual Reality Magazine » ... more - arvrjourney

Can ‘Apple Glass’ Bring AR to the Masses?

Picking up where we left off last week in examining the drivers and dynamics of the AR glasses market, the biggest question on everyone’s mind is what will Apple do? This includes why , what, and when . AR proponents eagerly await as clues continue to ... more - arvrjourney

Is TikTok AR’s Sleeping Giant?

We often call Instagram AR’s sleeping giant. But a company more deserving of the title may be TikTok. It has exploded as a user-generated media powerhouse, differentiated by high production quality, authenticity, and a use case that engenders deep user ... more - arvrjourney

How is AR Transforming Enterprise Productivity?

As we roll through 2022, it’s time for our annual ritual of synthesizing the lessons from recent history and formulating the outlook for the near term. The past year has been action-packed for spatial computing as the world gradually emerges from the ... more - arvrjourney

8 Best Branded Chinese New Year Instagram AR Filters in Singapore and Hong Kong

8 Best Instagram AR Filters in Singapore & Hong Kong Chinese New Year is the most important festival celebrated by Chinese around the world, especially in Asia. Needless to say, it is also a very important marketing campaign period for brands that ... more - arvrjourney

AR and Shopping Collide, Part IV: Google

Shoppability is the new black. There’s a trend towards all things being shoppable. We’re talking buy buttons on everything from YouTube videos to Instagram Stories. This isn’t necessarily a new phenomenon but is one of many trends that’s been Covid-accelerated. ... more - arvrjourney

AR and Shopping Collide, Part III: Shopify

Shoppability is the new black. There’s a trend towards all things being shoppable. We’re talking buy buttons on everything from YouTube videos to Instagram Stories. This isn’t necessarily a new phenomenon but is one of the many trends that’s been Covid-accelerated. ... more - arvrjourney

Will the AR Cloud Underpin a “Real-World Metaverse?”

As we roll into 2022, it’s time for our annual ritual of synthesizing the lessons from recent history and formulating the outlook for the near term. The past year has been action-packed for spatial computing as the world gradually emerges from the grips ... more - arvrjourney

Postcards From the Virtual World, Vol. 3: Space Colonies

Your eyes do not deceive you. That is a 1 to 1 scale O’Neill Cylinder, in VRChat. So staggering is the scale that initially I assumed most… Continue reading on AR/VR Journey: Augmented & Virtual Reality Magazine » ... more - arvrjourney

Snap Unlocks Landmarkers for Planet-Scale AR

As we’ve covered in our Space Race series (and corresponding AWE presentation), one of AR’s opportunities is to augment the world in geographically-specific ways. Place-based relevance is a key value driver in everything from search to social media. ... more - arvrjourney

Top eCommerce AR and VR trends to consider in 2022

The appetite for new and enhanced shopping experiences has increased over the years. Customer attitudes around eCommerce have shifted dramatically. Before going to the store, the new species of internet buyers prefer to interact with things virtually. ... more - arvrjourney

Expanding the reach of WebAR

A few weeks back, I built a web app of the Solar System. It received a lot of positive feedback and they were excited to show it to their… Continue reading on AR/VR Journey: Augmented & Virtual Reality Magazine » ... more - arvrjourney

What is the ‘Real-World Metaverse?’

As we enter a new year, it’s time for our annual ritual of synthesizing the lessons from recent history and formulating the outlook for the near term. The past year has been action-packed for spatial computing as the world gradually emerges from the ... more - arvrjourney

What Are The New Trends To Watch For in Mobile Application Development in 2022?

The mobile app development landscape is constantly evolving with the dynamic trends and changing consumer behavior. Tech advancements, customer demands, software updates, and more highly influence the application development trends. To cope with these ... more - arvrjourney

Data Dive: How Scalable are AR Lenses?

One of AR’s benefits as a marketing vehicle is its ability to span the consumer purchase funnel. As background, various flavors of ad media generally map to upper-funnel formats (like billboards and TV ads), or lower-funnel formats (like search)….and ... more - arvrjourney

What is the Connection Between NFTs and Metaverses

11 min read The technological as well as investment goal of metaverses is to connect physical reality with virtual reality, creating a digital space in which we can all come together and perform actions that affect both the virtual world of our avatar ... more - arvrjourney

Remote assistants in combination with AR or VR in US 2022

Credit: Unsplash. Virtual Reality and The Future of Remote Assistance for Businesses Unless you live under a rock, you’ve probably been a part of at least one conversation regarding augmented reality (AR) and virtual reality (VR) in recent years. Now ... more - arvrjourney

How is AR Monetization Materializing?

As we enter a new year, it’s time for our annual ritual of synthesizing the lessons from the past twelve months and formulating the outlook for the next twelve. This has been an action-packed year for AR & VR as the world slowly emerges from the ... more - arvrjourney

AR Monetization: Niantic Shows the Way

Picking up where we left off last week in examining AR business models, another high-performing category is location-based gaming. But rather than attribute the category in general, credit is owed mostly to its market-share leader, Pokémon Go. That’s ... more - arvrjourney

Data Dive: Sizing Up the Metaverse

We’re often asked to project the size of the metaverse. This is a fair question as our research arm ARtillery Intelligence is all about market sizing. But doing so for the metaverse eludes most disciplined market-sizing methods for one simple reason: ... more - arvrjourney

How Will AR Play into the Attention Economy?

For 200 years, brands have looked for and found new ways to capture consumers’ attention. We’ve always come up with new ways to engage users to create brand and product awareness. In the digital age, technology has taken brand management and awareness ... more - arvrjourney

Thinking About Buying Virtual Land? Virtual Real Estate Investing in the Metaverse is the Way to Go

11 min read The development of the metaverses has created a new real estate market. Now, those with the money and courage can purchase digital lots and buildings, from concert venues and malls to homes and monuments. Today we will talk about which companies ... more - arvrjourney

The Virtual and IRL Verses of the Metaverse

As we enter a new year, it’s time for our annual ritual of synthesizing the lessons from the past twelve months and formulating the outlook for the next twelve. This was the topic of the recent ARtillery Intelligence report, Spatial Computing: 2021 Lessons; ... more - arvrjourney

The Impact of the Metaverse in Banking and Finance

11 min read Many have already heard about the rebranding of Facebook by launching the Metaverse. This is a direct confirmation that in the relatively near future, the boundaries between the user and the provider of any service will be very blurred. Accordingly, ... more - arvrjourney