1 Month Review of my oculus

After using oculus for Development, Playing games, socialising and for fitness. Let me elaborate on features, productivity and product review. These are of my personal feedbacks on each category. Games: The first thing I did in Oculus was to play the ... more - arvrjourney

AR and Shopping Collide, Part II: Pinterest

Shoppability is the new black. There’s a trend towards all things being shoppable. We’re talking buy buttons on everything from YouTube videos to Instagram Stories. This isn’t necessarily a new phenomenon but is one of the many trends that’s been Covid-accelerated. ... more - arvrjourney

3 Technologies That Support Geo-Local AR

Because AR’s inherent function is to enhance the physical world, its relevance is often tied to specific locations. This is what we call geo-local AR. It’s all about AR experiences whose value is tied to locations. We’re talking informational overlays ... more - arvrjourney

Can Living Cities Unite the Digital & Physical Worlds?

The metaverse continues to be cringeworthy in its overuse. But though it’s been conflated in marketing-speak, it does hold legitimate principles for our connected future. For example, though the common vision is online synchronous worlds, what about ... more - arvrjourney

SuperWorld & MONOGRAMA Give Back Through Blockchain & NFTs

The GUARDIANS ⚔️ Project uses AR to bring attention to at-risk communities in the Amazon Rainforest. Last week, social impact DAO MONOGRAMA, in tandem with SuperWorld, launched a groundbreaking NFT art event to commemorate and celebrate the indigenous ... more - arvrjourney

Metaverse Cities, Crypto States:

Towards a Policy Position Kelsie Nabben 9 May, 2022 This piece presents the concept of “Metaverse Cities”, as an exploration of how “crypto cities” and “crypto states” are melding with the physical infrastructure of cities to offer new potentialities ... more - arvrjourney

How Many Consumers Have Tried Mobile AR?

New Study Reveals 30 Percent of U.S. Adults Have Used Augmented Reality New data from Thrive Analytics and ARtillery Intelligence uncovers who’s using mobile AR apps, how often, and in what categories. Thrive Analytics and ARtillery Intelligence have ... more - arvrjourney

The Real World News in VR

We’ve been having a VR News show every Monday morning since early March. We run it at 10 AM US west coast tie, which brings in people from… Continue reading on AR/VR Journey: Augmented & Virtual Reality Magazine » ... more - arvrjourney

Working with AR. Will it make your life easier?

Working with AR - Will it make your life easier? Society, as we know it is changing and evolving, as layers of digital information are placed in the real world. Augmented reality is stepping into our lives faster than we know it and will soon become ... more - arvrjourney

How Will 5G Accelerate Geo-local AR?

As we roll through 2022, it’s time for our annual ritual of synthesizing the lessons from recent history and formulating the outlook for the near term. The past year has been action-packed for spatial computing as the world gradually emerges from the ... more - arvrjourney

What’s the Sales Outlook for AR Glasses?

Like many analyst firms, market sizing is one of the ongoing practices of AR Insider’s research arm, ARtillery Intelligence. A few times per year, it goes into isolation and buries itself deep in financial modeling. One such exercise recently zeroed ... more - arvrjourney

Are ‘Captions for the Physical World’ AR’s Killer App?

Last week, Google teased its latest AR glasses — a second swing at the technology. The first was of course the ill-fated Google Glass which, in fairness, had a fruitful second life in the enterprise. Macro factors have changed, leading Google back to ... more - arvrjourney

Google Lens Reaches 8 Billion Monthly Searches

Last week, Google held its annual I/O developer conference — and in physical form for the first time in two years. Returning to the campus-adjacent Shoreline Amphitheater in Mountain View, CA for its signature event, it rolled out the standard slate ... more - arvrjourney

Houzz Taps Into AR’s ‘B2B2C’ Opportunity

One of AR’s most opportune and under-exposed strategies is what we call B2B2C. This involves AR software that helps companies better reach or serve their customers. This segment is bigger than you may think, as it includes consumer AR developer tools ... more - arvrjourney

Case Study: Boosting Online Sales with AR

AR continues to evolve and take shape as an industry. Prominent sectors include industrial AR, social, gaming, and shopping. But existing alongside them is AR marketing. This includes AR lenses that let consumers visualize products on “spaces & faces.” ... more - arvrjourney

Metaverse Mania: Why Now?

As we enter a new year, it’s time for our annual ritual of synthesizing the lessons from the past twelve months and formulating the outlook for the next twelve. This has been an action-packed year for AR & VR as the world slowly emerges from the ... more - arvrjourney

Bollé Leans in to AR’s Best Self

Bollé Brands carries several iconic names in eyewear for lifestyle and sport contexts. These include the flagship Bollé sport brand as well as the youthful Spy brand and the high-end luxury Serengeti label. This lets Bollé cast a wide net for brand persona ... more - arvrjourney

Is AR Landing with Everyday Consumers? Part II

There’s a common rallying cry among AR proponents that the technology will transform the way people shop. Stepping away from inherently-vested narratives, where are the proof points? Does AR shopping — or camera commerce as we call it — resonate with ... more - arvrjourney

Numpy in Python

Before you read this article, your should know that I am using Python in Jupyter Notebook. Numpy is one of the most important and library in Python and the reason is that you can performing operations on n-arrays in Python. Also, It is very useful for ... more - arvrjourney

Case Study: Home Depot Boosts Conversions with Web AR

There’s growing sentiment in the mobile AR world that apps aren’t the optimal vessel. Yet the technology lives on a device where apps rule. 90 percent of mobile users’ time is spent in apps versus the browser. Can AR break that cycle? And if so, could ... more - arvrjourney

3 Examples of AR’s ‘B2B2C’ Opportunity

Opportunities in augmented reality are often divided between consumer-based endpoints (think: Snap Lenses) and enterprise productivity (think: Microsoft Hololens). But what about the space between? We’re talking about the less sexy but equally opportune ... more - arvrjourney

AR & Shopping Collide, Part V: Instagram

Shoppability is the new black. There’s a trend towards all things being shoppable. We’re talking buy buttons on everything from YouTube videos to Instagram Stories. This isn’t necessarily a new phenomenon but is one of many trends that’s been Covid-accelerated. ... more - arvrjourney

ARtillery Briefs, Episode 55: What is Geo-local AR?

Because AR’s main job is to augment and enhance the physical world, its relevance is often tied to specific locations. This is what we call geo-local AR, and it’s all about AR experiences that are anchored to physical places in ways that confer meaning ... more - arvrjourney

Data Dive: Is AR Landing with Everyday Consumers?

There’s a common rallying cry among AR proponents that the technology will transform the way people shop. Stepping away from inherently-biased narratives, where are the proof points? Does AR shopping — or camera commerce as we call it — resonate with ... more - arvrjourney

Did Meta Sell 1.5 Million Quest 2s in Q1?

As you may have heard, Meta announced Q1 earnings last week. And the results were better than the previous quarter, when it announced negative user growth for the first time for its flagship property, Facebook. To its relief, user growth moved back into ... more - arvrjourney

3 Examples of Web AR in Action

There’s growing sentiment in the mobile AR world that apps aren’t the optimal vessel. Yet the technology lives on a device where apps rule. 90 percent of mobile users’ time is spent in apps versus the browser. Can AR break that cycle? And if so, could ... more - arvrjourney

Health Check: XR Venture Funding in 2021

Venture funding can be one health indicator in any sector. AR and VR are no exception. After a frothy period of VC action in the 2017–2018 hype cycle, a moderate correction led to industry shakeout and a corresponding decline in venture appetite for ... more - arvrjourney

AR & Shopping Collide, Part VI: Houzz

Shoppability is the new black. There’s a trend towards all things being shoppable. We’re talking buy buttons on everything from YouTube videos to Instagram Stories. This isn’t necessarily a new phenomenon but is one of many trends that’s been Covid-accelerated. ... more - arvrjourney

When Will AR Jump From Hand Held to Head Worn?

As we roll through 2022, it’s time for our annual ritual of synthesizing the lessons from recent history and formulating the outlook for the near term. The past year has been action-packed for spatial computing as the world gradually emerges from the ... more - arvrjourney

Where Do AR Users Get Their Fix?

Industry rhetoric about AR’s world-changing status sometimes outweighs evidence that it’s captivating consumers today. Though we see some signals, such as lens engagement figures from Snapchat and others, we’re often “flying blind” when it comes to consumer ... more - arvrjourney