Are ‘Captions for the Physical World’ AR’s Killer App?

Last week, Google teased its latest AR glasses — a second swing at the technology. The first was of course the ill-fated Google Glass which, in fairness, had a fruitful second life in the enterprise. Macro factors have changed, leading Google back to ... more - arvrjourney

Google Lens Reaches 8 Billion Monthly Searches

Last week, Google held its annual I/O developer conference — and in physical form for the first time in two years. Returning to the campus-adjacent Shoreline Amphitheater in Mountain View, CA for its signature event, it rolled out the standard slate ... more - arvrjourney

Houzz Taps Into AR’s ‘B2B2C’ Opportunity

One of AR’s most opportune and under-exposed strategies is what we call B2B2C. This involves AR software that helps companies better reach or serve their customers. This segment is bigger than you may think, as it includes consumer AR developer tools ... more - arvrjourney

Case Study: Boosting Online Sales with AR

AR continues to evolve and take shape as an industry. Prominent sectors include industrial AR, social, gaming, and shopping. But existing alongside them is AR marketing. This includes AR lenses that let consumers visualize products on “spaces & faces.” ... more - arvrjourney

Metaverse Mania: Why Now?

As we enter a new year, it’s time for our annual ritual of synthesizing the lessons from the past twelve months and formulating the outlook for the next twelve. This has been an action-packed year for AR & VR as the world slowly emerges from the ... more - arvrjourney

Bollé Leans in to AR’s Best Self

Bollé Brands carries several iconic names in eyewear for lifestyle and sport contexts. These include the flagship Bollé sport brand as well as the youthful Spy brand and the high-end luxury Serengeti label. This lets Bollé cast a wide net for brand persona ... more - arvrjourney

Is AR Landing with Everyday Consumers? Part II

There’s a common rallying cry among AR proponents that the technology will transform the way people shop. Stepping away from inherently-vested narratives, where are the proof points? Does AR shopping — or camera commerce as we call it — resonate with ... more - arvrjourney

Numpy in Python

Before you read this article, your should know that I am using Python in Jupyter Notebook. Numpy is one of the most important and library in Python and the reason is that you can performing operations on n-arrays in Python. Also, It is very useful for ... more - arvrjourney

Case Study: Home Depot Boosts Conversions with Web AR

There’s growing sentiment in the mobile AR world that apps aren’t the optimal vessel. Yet the technology lives on a device where apps rule. 90 percent of mobile users’ time is spent in apps versus the browser. Can AR break that cycle? And if so, could ... more - arvrjourney

3 Examples of AR’s ‘B2B2C’ Opportunity

Opportunities in augmented reality are often divided between consumer-based endpoints (think: Snap Lenses) and enterprise productivity (think: Microsoft Hololens). But what about the space between? We’re talking about the less sexy but equally opportune ... more - arvrjourney

AR & Shopping Collide, Part V: Instagram

Shoppability is the new black. There’s a trend towards all things being shoppable. We’re talking buy buttons on everything from YouTube videos to Instagram Stories. This isn’t necessarily a new phenomenon but is one of many trends that’s been Covid-accelerated. ... more - arvrjourney

ARtillery Briefs, Episode 55: What is Geo-local AR?

Because AR’s main job is to augment and enhance the physical world, its relevance is often tied to specific locations. This is what we call geo-local AR, and it’s all about AR experiences that are anchored to physical places in ways that confer meaning ... more - arvrjourney

Data Dive: Is AR Landing with Everyday Consumers?

There’s a common rallying cry among AR proponents that the technology will transform the way people shop. Stepping away from inherently-biased narratives, where are the proof points? Does AR shopping — or camera commerce as we call it — resonate with ... more - arvrjourney

Did Meta Sell 1.5 Million Quest 2s in Q1?

As you may have heard, Meta announced Q1 earnings last week. And the results were better than the previous quarter, when it announced negative user growth for the first time for its flagship property, Facebook. To its relief, user growth moved back into ... more - arvrjourney

3 Examples of Web AR in Action

There’s growing sentiment in the mobile AR world that apps aren’t the optimal vessel. Yet the technology lives on a device where apps rule. 90 percent of mobile users’ time is spent in apps versus the browser. Can AR break that cycle? And if so, could ... more - arvrjourney

Health Check: XR Venture Funding in 2021

Venture funding can be one health indicator in any sector. AR and VR are no exception. After a frothy period of VC action in the 2017–2018 hype cycle, a moderate correction led to industry shakeout and a corresponding decline in venture appetite for ... more - arvrjourney

AR & Shopping Collide, Part VI: Houzz

Shoppability is the new black. There’s a trend towards all things being shoppable. We’re talking buy buttons on everything from YouTube videos to Instagram Stories. This isn’t necessarily a new phenomenon but is one of many trends that’s been Covid-accelerated. ... more - arvrjourney

When Will AR Jump From Hand Held to Head Worn?

As we roll through 2022, it’s time for our annual ritual of synthesizing the lessons from recent history and formulating the outlook for the near term. The past year has been action-packed for spatial computing as the world gradually emerges from the ... more - arvrjourney

Where Do AR Users Get Their Fix?

Industry rhetoric about AR’s world-changing status sometimes outweighs evidence that it’s captivating consumers today. Though we see some signals, such as lens engagement figures from Snapchat and others, we’re often “flying blind” when it comes to consumer ... more - arvrjourney

When Philosophy Meets Virtual Reality

“Virtual reality encompasses virtual unreality.” In the article, Why is Virtual Reality Interesting for Philosophers , Metzinger explores points of contact between philosophy and technological virtual reality research and proposes an extensive set of ... more - arvrjourney

METAVERSE: THE FUTURE OF THE E-COMMERCE

What’s better than next day or same day delivery? I hear you saying it is nowadays’ hot topic of Q-commerce businesses promising delivery under 10 minutes (like GoPuff, Getir etc.). Let’s push our imagination more for a better option and try to think ... more - arvrjourney

Who’s Using AR and How Often?

Industry rhetoric about AR’s world-changing status sometimes outweighs evidence that it’s captivating consumers today. Though we see some signals, such as lens engagement figures from Snapchat and others, we’re often “flying blind” when it comes to consumer ... more - arvrjourney

Where is VR in Its Lifecycle?

As we roll through 2022, it’s time for our annual ritual of synthesizing the lessons from recent history and formulating the outlook for the near term. The past year has been action-packed for spatial computing as the world gradually emerges from the ... more - arvrjourney

Data Dive: VR Finishes Q1 Strong

An ongoing misperception in the tech world is that VR has stalled out. Some have even pronounced it dead. Such sentiments reflect the backlash to VR’s circa-2016 hype cycle. It didn’t fulfill world-changing proclamations trumpeted at the time, so it’s ... more - arvrjourney

Data Dive: How Should We Measure AR Marketing?

It turns out that AR isn’t the world-shifting technology it was trumpeted to be in its circa-2017 hype cycle. It’s not a silver bullet in all areas of life and work… but it is proving meaningful and transformative in a few high-value areas such as enterprise ... more - arvrjourney

Designing AR/VR Games: 6 Tips from a Game Designer

Designing games in AR and VR is similar to designing any other game, the key differences being scope, user interaction, and space. Continue reading on AR/VR Journey: Augmented & Virtual Reality Magazine » ... more - arvrjourney

Can ‘Apple Glass’ Bring AR to the Masses?

Picking up where we left off last week in examining the drivers and dynamics of the AR glasses market, the biggest question on everyone’s mind is what will Apple do? This includes why , what, and when . AR proponents eagerly await as clues continue to ... more - arvrjourney

Is TikTok AR’s Sleeping Giant?

We often call Instagram AR’s sleeping giant. But a company more deserving of the title may be TikTok. It has exploded as a user-generated media powerhouse, differentiated by high production quality, authenticity, and a use case that engenders deep user ... more - arvrjourney

How is AR Transforming Enterprise Productivity?

As we roll through 2022, it’s time for our annual ritual of synthesizing the lessons from recent history and formulating the outlook for the near term. The past year has been action-packed for spatial computing as the world gradually emerges from the ... more - arvrjourney

8 Best Branded Chinese New Year Instagram AR Filters in Singapore and Hong Kong

8 Best Instagram AR Filters in Singapore & Hong Kong Chinese New Year is the most important festival celebrated by Chinese around the world, especially in Asia. Needless to say, it is also a very important marketing campaign period for brands that ... more - arvrjourney