Did Meta Sell 5 Million Quest 2s Last Year?

As you may have heard, Meta announced it’s Q4 and full-year 2021 earnings last week. And the results weren’t great. Most impactful on Meta’s stock price and subsequent tech-press handwringing was negative user growth for the first time for its flagship ... more - arvrjourney

How we traveled back in time with virtual reality

Last year at TARGO — for the 20th anniversary of September 11 — we released a virtual reality documentary called “Surviving 9/11”. The doc shares the story of Genelle Guzman-McMillan, the last person rescued from the rubble at Ground Zero 27 hours after ... more - arvrjourney

Case Study: MAC Cosmetics Augments Makeup Try-Ons

AR continues to evolve and take shape. Like other tech sectors, it has spawned several sub-sectors that comprise an ecosystem. These include industrial AR, consumer VR, and AR shopping. Existing alongside all of them — and overlapping to some degree ... more - arvrjourney

Five things you should know about Direct to Avatar

DressX launches first collection of metaverse fashion wearables on Roblox. — Instagram: @DressX Direct-to-avatar (D2A) commerce is a relatively new concept that emerged into the market in the last few years. It is steadily increasing in consumer popularity ... more - arvrjourney

The Impact Of AR/VR On the Food Industry

In order to make food products more appealing to the masses, many factors go into developing a marketing campaign. Companies are increasingly using immersive technologies like Augmented Reality and Virtual Reality to take advantage of this. Known to ... more - arvrjourney

Pico Neo 4 Launch!

All info and hands-on review! Today the newest headset from Pico was presented. The Pico Neo 4 and we have all the info and the first hands-on report for you. Today is a big day for VR. Pico has just unveiled the Pico Neo 4, finally bringing an affordable ... more - arvrjourney

How Much is Spent on AR Enabling Tech?

Like many analyst firms, market sizing is one of the ongoing practices of AR Insider’s research arm ARtillery Intelligence. A few times per year, it goes into isolation and buries itself deep in financial modeling. The latest such exercise zeroes in ... more - arvrjourney

Play-to-Earn vs Move-to-Earn: Earn while Gaming in Metaverse

The world of gaming is constantly changing and, in fact, has changed to a great extent. With the assistance of revolutionizing technologies like Web 3.0 and Blockchain, it is becoming more and more decentralized. These disruptions are developing an ecosystem ... more - arvrjourney

Case Study: AR Helps Toyota Customers Accessorize

Immersive marketing continues to be a leading AR use case. It has landed with consumers for its utility in visualizing and trying on products. And it resonates with brand marketers for its creative capacity to demonstrate products with greater dimension… ... more - arvrjourney

Has Niantic Found AR’s Peanut Butter & Chocolate Moment?

Niantic took a big step last week towards accelerating its planet-scale AR ambitions. Specifically, launched Lightship for Web, bringing its visual positioning service to the 8th Wall platform. This is the first big move stemming from Niantic’s March ... more - arvrjourney

What’s AR’s Role in Architecture & Engineering?

Though we spend ample time examining consumer-based AR endpoints, greater near-term impact is seen in the enterprise. This takes many forms including brands that use AR to promote products in greater dimension, and industrial enterprises that streamline ... more - arvrjourney

Can AR Streamline Warehouse Work?

Though we spend ample time examining consumer-based AR endpoints, greater near-term impact is seen in the enterprise. This takes many forms including brands that use AR to promote products in greater dimension, and industrial enterprises that streamline ... more - arvrjourney

Metaverses 101: present & future of the top-hype phenomenon of 2022

Hi there, This is JetStyle. We have been a bit too quiet for a while, but it’s going to change: we have so much to share with you. Lately we’ve been engaged in research & development of Metaverses and XR, so there’s a lot of content coming your way. ... more - arvrjourney

Blurry Background — Spark AR Guide for Instagram Filters

Blurry Background - Spark AR Guide for Instagram Filters In this guide, I will show you step by step, how you can add a blurry background to your Instagram filters with the Spark AR Studio! You can add this effect to any Spark AR project you want. 1. ... more - arvrjourney

Sleep Number Leverages AR for Trade and Retail Demonstrations at CES, Super Bowl LVI, and Beyond

Each year at the Consumer Electronics Show (CES), Sleep Number Corporation (Nasdaq: SNBR) reaffirms itself as the global leader in sleep… Continue reading on AR/VR Journey: Augmented & Virtual Reality Magazine » ... more - arvrjourney

The Bad News: Non-AR Users “Just Not Interested”

Industry rhetoric about AR’s world-changing status sometimes outweighs evidence that it’s captivating consumers today. Though we see some signals, such as lens engagement figures from Snap and others, we’re often flying blind when it comes to consumer ... more - arvrjourney

How to Create an Augmented Reality App: Technology Guide 2022

Augmented reality’s use and development have trended up over the past several years. This follows investments in mobile hardware capability, interest in immersive virtual experiences with the metaverse, and rising industry competition. Due to these variables, ... more - arvrjourney

What is WebXR and why is it so exciting

What is WebXR and Why is it So Exciting? An explanation of what WebXR is and examples of how it is used. In a previous blog post, I explained the underlying XR (Extended Reality) technologies that enable the Metaverse. In this post, I will explain the ... more - arvrjourney

Case Study: Building Spaceships with AR

Though we spend ample time examining consumer-based AR endpoints, greater near-term impact is seen in the enterprise. This takes many forms including brands that use AR to promote products in greater dimension, and industrial enterprises that streamline ... more - arvrjourney

What Types of AR Experiences Do Consumers Want?

Industry rhetoric about AR’s world-changing status sometimes outweighs evidence that it’s captivating consumers today. Though we see some signals, such as lens engagement figures from Snap and others, we’re often flying blind when it comes to consumer ... more - arvrjourney

Hands-On with Magic Leap 2

After an eventful 12 years — including ample funding, big promises, a quasi-fall from grace, and an executive reshuffle — Magic Leap is in the midst of a notable turnaround. This includes new leadership in Peggy Johnson and a corresponding follow-the-money ... more - arvrjourney

Is Dwell Time AR’s Next Performance Metric? Part II

We recently posted a question: Does AR have a measurement problem? In short, AR marketing is so new that it hasn’t developed native metrics. That plus brand marketers’ comfort with existing metrics draws them towards established analytics like clicks ... more - arvrjourney

Addressables + UGS Cloud Content Delivery for Post Build Asset Customization

Why: Fast Loading Memory Optimization Great for large projects Post build/apk asset customization (without your users having to redownload the app) How: Download Addressables package in Unity Download Cloud Content Delivery package in Unity Make a prefab ... more - arvrjourney

ARtillery Briefs: How Do VR Users Really Feel?

VR traction over the past few years has been slower than many had anticipated. But it’s still finding small wins and is growing at a fairly healthy pace. This leads to several questions such as who uses VR ? What are their motivations ? And what experiences ... more - arvrjourney

What The Future Has In Store For Virtual Travel

Although virtual reality will never replace traditional travel, it still offers intriguing possibilities. And if the technology becomes sophisticated enough, more environmentally conscious people may choose this form of escape. VR travel could bring ... more - arvrjourney

Zappar and echo3D Partner to Build WebAR Experiences In Unity (Tutorial)

echo3D is really excited to announce a partnership with Zappar! echo3D is a 3D-ready cloud platform to help manage and deliver 3D/AR/VR content to apps and devices everywhere! Zappar is an augmented reality creator platform. Together, Zappar and echo3D ... more - arvrjourney

Is Dwell Time AR’s Next Performance Metric?

Last week, we posted a question: Does AR have a measurement problem? In short, AR marketing is so new that it hasn’t developed native metrics. That plus brand marketers’ comfort with existing metrics draws them towards established analytics like clicks ... more - arvrjourney

TechGig Geek Goddess is back; Calling all women techies to participate and win

TechGig Geek Goddess bring the best women coders on one platform to learn, compete and win. The 8th edition of India’s largest women-only coding battle- TechGig Geek Goddess is back! Participate now ➡️ https://bit.ly/3q3KxRV What’s waiting for you? - ... more - arvrjourney

Snap Q4 Earnings, Part II: The Data Dive

Software stocks are down. Ad-supported social media is definitely down. So how is Snap defying gravity with a rally following its Q4 earnings. Part of that is reaching profitability… and part is AR. In fact, it attributed AR throughout its Q4 earnings ... more - arvrjourney

Case Study: Boeing Streamlines Aircraft Assembly with AR

Though we spend ample time examining consumer-based AR endpoints, greater near-term impact is seen in the enterprise. This takes many forms including brands that use AR to promote products in greater dimension, and industrial enterprises that streamline ... more - arvrjourney