Does AR Marketing Have a Measurement Problem?

Among AR’s areas of applicability, marketing is among the most opportune. And that’s proving out today in the form of brand adoption. Sponsored AR lenses and virtual product try-ons offer them the ability to demonstrate products in immersive ways — from ... more - arvrjourney

Will AR Advertising Reach $15 Billion by 2026?

Like many analyst firms, market sizing is one of the ongoing practices of AR Insider’s research arm ARtillery Intelligence. A few times per year, it goes into isolation and buries itself deep in financial modeling. The latest such exercise zeroes in ... more - arvrjourney

The Metaverse and Organizations

How the Metaverse will affect the future of the Organizations Image Credit: Unit 2 Games Limited I think that if I ask most people what the Metaverse is, they will start mumbling something related to virtual reality, and some will say online meeting. ... more - arvrjourney

Will Headworn AR Revenues Exceed $35 Billion by 2026?

ARtillery Intelligence publishes its five-year outlook for AR glasses hardware and software revenues. - LOS ANGELES, August 14, 2022: ARtillery Intelligence has released a new report that projects headworn AR revenue to grow from $1.85 billion in 2021 ... more - arvrjourney

Artillery Briefs: How Do AR Users Really Feel?

Recent reports from AR Insider’s research arm ARtillery Intelligence have covered topics like AR shopping and AR marketing best practices. But to put more substance and validation behind those narratives, we decided to ask consumers how they feel about ... more - arvrjourney

Love, Spotify & Python

Creator: yrabota | Credit: Getty Images/iStockphoto Story of a lover’s quest turned Python Project! Music is a great unifier of people and sometimes, it’s easier to communicate your feelings to your significant other through some poetic melody. I realized ... more - arvrjourney

Is AR Landing with Everyday Consumers? Part IV

There’s a common rallying cry among AR proponents that the technology will transform the way people shop. Stepping away from inherently-vested narratives, where are the proof points? Does AR shopping — or camera commerce as we call it — resonate with ... more - arvrjourney

Can Niantic Drive Local Business Foot Traffic?

AR continues to evolve and take shape. Like other tech sectors, it has spawned several sub-sectors that comprise an ecosystem. These include industrial AR, consumer VR, and AR shopping. Existing alongside all of them — and overlapping to some degree ... more - arvrjourney

Case Study: Bolle Boosts Brand Image with AR

AR continues to evolve and take shape. Like other tech sectors, it has spawned several sub-sectors that comprise an ecosystem. These include industrial AR, consumer VR, and AR shopping. Existing alongside all of them — and overlapping to some degree ... more - arvrjourney

How Many Quest 2s Did Meta Sell in Q2?

As you may have heard, Meta announced Q2 earnings last week. Among other things, Meta Reality Labs’ (MRL) represented a $2.8 billion expense. There, the message to investors is to stick with Meta while it builds, and cements a central position within, ... more - arvrjourney

What is the Metaverse

Understanding the technologies that enable the Metaverse In Facebook’s recent announcement to rebrand to Meta, they made a big push about a new buzzword: the ‘Metaverse’. There are always new technology buzzwords that keep coming up and it can get quite ... more - arvrjourney

Saatchi Art Boosts Buyer Confidence with AR

AR continues to evolve and take shape. Like other tech sectors, it has spawned several sub-sectors that comprise an ecosystem. These include industrial AR, consumer VR, and AR shopping. Existing alongside all of them — and overlapping to some degree ... more - arvrjourney

The Continuing Saga of Focals by North

Focals by North In October 2018, the Kitchener, OT based company North, introduced a consumer AR glasses called Focals. The company, which was founded by three friends, Stephen Lake, Matthew Bailey and Aaron Grant, had formed the company, then called ... more - arvrjourney

Benefits of cross-platform game development in-2022

The gaming industry is transformed significantly as a result of a more significant competitive marketplace and the emergence of new game types. Nowadays, there is a lot of discussion regarding “cross-platform” due to the popularity of mobile games that ... more - arvrjourney

Is Game Testing is Important?

Why Game Testing is Important For Successful Game App Development? In the gaming world, there is a lot at stake. There are thousands of dollars invested in development costs and millions of dollars spent on marketing. The gaming market is expected to ... more - arvrjourney

ARtillery Briefs, Episode 60: Enterprise AR Best Practices

Though we spend ample time examining consumer-based AR applications and strategies, greater near-term impact is seen today in the enterprise. As is the case with many emerging technologies, enterprise AR spending has erstwhile outweighed its consumer ... more - arvrjourney

How Satisfied are Mobile AR Users?

Industry rhetoric about AR’s world-changing status sometimes outweighs evidence that it’s captivating consumers today. Though we see some signals, such as lens engagement figures from Snap and others, we’re often “flying blind” when it comes to consumer ... more - arvrjourney

Swashbuckler — Multiplayer VR Game Only at Royal Caribbean

Groove Jones is thrilled to announce the launch of a new experience that pushes the boundaries of VR gaming. Adventurers on Royal… Continue reading on AR/VR Journey: Augmented & Virtual Reality Magazine » ... more - arvrjourney

Midea “Ride The Wave” Retail AR Product Demo Experience

Midea America Corporation specializes in home appliances such as refrigerators, air conditioners, laundry appliances, and much more. They… Continue reading on AR/VR Journey: Augmented & Virtual Reality Magazine » ... more - arvrjourney

And, Suddenly, there was Mixed Reality

Do you remember the excitement back to 2021… At any moment, both Apple and Meta were poised to launch full-blown AR headsets for the consumer market, Samsung teased a compelling AR glasses video, Snap was actually starting to ship an AR device, (albeit ... more - arvrjourney

Bollé Boosts Brand Image with AR, Part II

AR continues to evolve and take shape. Like other tech sectors, it has spawned several sub-sectors that comprise an ecosystem. These include industrial AR, consumer VR, and AR shopping. Existing alongside all of them — and overlapping to some degree ... more - arvrjourney

How Much Do Consumers Spend on Mobile AR?

Like many analyst firms, market sizing is one of the ongoing practices of AR Insider’s research arm ARtillery Intelligence. A few times per year, it goes into isolation and buries itself deep in financial modeling. The latest such exercise zeroes in ... more - arvrjourney

“Schwab Firebird” AR Experience for the Charles Schwab Challenge

The original case study published on GrooveJones.com… Continue reading on AR/VR Journey: Augmented & Virtual Reality Magazine » ... more - arvrjourney

The Curious Case of Kura Technologies

AR is a field that is filled with both great technology as well as hyperbole and wishful thinking. At the moment, Kura Technologies is the clear frontrunner of being the most intriguing brain-teaser in the group. This tiny company claims to have developed ... more - arvrjourney

Towards A Spatial Web

Photo by note thanun on Unsplash In a recent post, I discussed the many facets of web 3 and what a web 3 ecosystem looks like. In this article I would like to delve deeper into how interfaces and user experiences are changing. This is the world of metaverses, ... more - arvrjourney

3D Content or Static Images?

The ability to add 3D content to your website is here, and if you’re a retailer you should seriously consider doing so. However, I’d be lying if I told you 3D images are an excellent opportunity for every business because not all businesses benefit from ... more - arvrjourney

Does AR Need More PR?

During AR’s early days when mainstream penetration is still low, is the industry creating additional barriers through terminology? Everyday consumers practically need a translator to understand the jargon of the tech world, and AR is already inheriting ... more - arvrjourney

How to create a random selector filter for Instagram stories.

How to create a random selector filter for Instagram stories in SPARK AR! I think everyone has seen one of those random selector filters on Instagram. Like “Which XYZ are you?”, then cards are flashing through and randomly land on one answer. They are ... more - arvrjourney

The Metaverse — How Science Fiction Drives Technology

In 1992, a 33-year-old man named Neal Stephenson released a novel titled “Snow Crash”. On his own website, Stephenson says “ this book… Continue reading on AR/VR Journey: Augmented & Virtual Reality Magazine » ... more - arvrjourney

How to submit apps to Appstore?

What? A person suggested downloading a certain app? Looking from where to download? Facing difficulties downloading from google itself? Never mind trying APP STORE OR PLAY STORE! Kudos to those who know already about them but the ones who don’t, well ... more - arvrjourney