FC Dallas’ Fan Experience “Get In The Game” AR Mural

FC Dallas brought on Groove Jones to help them kick off the season with additional AR fan experiences, which included multiple AR-enabled… Continue reading on AR/VR Journey: Augmented & Virtual Reality Magazine » ... more - arvrjourney

How is Google Cultivating AR Marketing?

AR continues to evolve and take shape. Like other tech sectors, it has spawned several sub-sectors that comprise an ecosystem. These include industrial AR, consumer VR, and AR shopping. Existing alongside all of them — and overlapping to some degree ... more - arvrjourney

Is the Metaverse Killing Augmented Reality?

In January, 2015, amid a mounting wave of critical sentiment, Google withdrew Glass from the consumer market, with the promise of returning with a revamped product in 2017. In fact, they did release an enterprise edition in that year. But, since then, ... more - arvrjourney

Follow the Money: Meta Doesn’t Want to Own the Metaverse

When discussing the metaverse in adept circles, you don’t get too far without hearing the i-word: interoperability . The thought is that a prospective metaverse should link disparate domains, just like the web links websites through common standards ... more - arvrjourney

The Industrial Metaverse

Catalyzing the next industrial revolution Photo by Lenny Kuhne on Unsplash The metaverse is coming! At least, that’s what many headlines are saying. You might have even heard of a company changing their name to Meta. The metaverse has been around since ... more - arvrjourney

Why AR/MR for Education?

Part 2 — Parents & Educators: Trends & Concerns Covid-19 pandemic has highlighted the 10 biggest worries and trends in Parents and Educators, without highlighting a few contradictions as well. When schools are forced to use online tools like ... more - arvrjourney

Get fit with VR & AR glasses

Visit the biggest sports stadiums from your room, box against Mike Tyson and train for an Ironman. These could all be options for when you want to get fit with virtual and augmented technology. But what does getting fit with these technologies look like ... more - arvrjourney

What’s AR Marketing’s Evolutionary Path?

AR continues to evolve and take shape. Like other tech sectors, it has spawned several sub-sectors that comprise an ecosystem. These include industrial AR, consumer VR, and AR shopping. Existing alongside all of them — and overlapping to some degree ... more - arvrjourney

Mobile AR Users Break the One-Billion Barrier

Like many analyst firms, market sizing is one of the ongoing practices of AR Insider’s research arm ARtillery Intelligence. A few times per year, it goes into isolation and buries itself deep in financial modeling. The latest such exercise zeroes in ... more - arvrjourney

How Did These Millionaires Find Their Opportunity in the Metaverse NFTs?

As we continue to scroll down our social media feeds, and news platforms, more and more millionaires are being made in the Metaverse. The latest figures show that Metaverse real estate sales have topped $500 million and are expected to double this year. ... more - arvrjourney

Healthcare in the Metaverse

Photo by Michael Berdyugin Science fiction continues to be a medium for futuristic technology revolutions with many creative inventions and technology steaming from Hollywood stories such as Star Wars, The Matrix, Blade Runner, etc. The term “metaverse” ... more - arvrjourney

Basic intuition of Conversational Question Answering Systems (CQA)

The researcher has been working to develop an array of intelligent dialogue system that not only matches or surpasses a human’s level in carrying out an interactive conversation but also answers questions on a variety of topics. LaMDA — short for “Language ... more - arvrjourney

Semantic Alignment of Linguistic and Visual Understanding using Multi-modal Transformer

Also, they don’t understand — writing is language. The use of language. The language to create image, the language to create drama. It requires a skill of learning how to use language. - John Milius Vision-language tasks, such as image captioning , visual ... more - arvrjourney

Bright future of XR Design

Photo by Ameer Basheer on Unsplash The subject of Extended Reality is for sure one of the most exciting out there. Just by looking on our beloved Medium — there are plenty of new articles every single day somehow related to XR. And that’s great! There ... more - arvrjourney

VR AR Global Summit Summary

VR AR Assicuation Global summit 2020 Between 1st and 3rd of June 2020, we had the annual summit of the VR AR Association. Obviously it was virtual as well, as the rest of Covid affected events. Here is my summary of the new things I found (definitely ... more - arvrjourney

WebAR Portal Virtual Recessional for SMU’s December 2020 Graduates

2020 was an unconventional and challenging year for college students. For seniors graduating from SMU, Rotunda Recessional is a beloved… Continue reading on AR/VR Journey: Augmented & Virtual Reality Magazine » ... more - arvrjourney

Why AR/MR for Education?

Part 3— An Immersive Transmedia Storytelling Design & Cross-cultural Educational Strategy. Cross-cultural learning and pedagogy that can be enjoyed and understood at a universal, cross-cultural level. Photo by Freepik.com (2021) What is possible ... more - arvrjourney

Meet Educators In VR — open community of educators meeting, sharing and collaborating inV

Meet Educators In VR — open community of educators meeting, sharing and collaborating in VR Immersive pioneers revolutionize remote education with interactive experiences in social VR Educators in VR is an open community of educators using, discussing, ... more - arvrjourney

The Impact of the Metaverse on Education

12 min read Buzzy metaverse projects have already sprung up around gaming, socializing, working, and creating, so it’s unsurprising that educators have started to explore ways to bring education into a shared virtual world. Today we will explore the ... more - arvrjourney

Interhaptics Partners with Saarland University around the Haptic Design Challenges in Virtual…

Interhaptics Partners with Saarland University around the Haptic Design Challenges in Virtual Reality (VR) Interhaptics and Saarland University’s HCI Lab and UMTL teams are collaborating to study and better understand the process of designing haptic ... more - arvrjourney

Can VividQ Unlock Holographic AR?

The metaverse has taken over as the construct to define our future connected lives. And though it’s still ill-defined, there’s consensus that the next era of computing will involve more graphical dimension. That maps to fully-immersive VR, as well as ... more - arvrjourney

Is AR Landing with Everyday Consumers? Part III

There’s a common rallying cry among AR proponents that the technology will transform the way people shop. Stepping away from inherently-vested narratives, where are the proof points? Does AR shopping — or camera commerce as we call it — resonate with ... more - arvrjourney

Metaverse needs to solve problems, not be the problem

Metaverse and virtual reality sells beyond gaming and technology markets if it solves problems. It will not sell if it creates them. We’re getting better on hardware and high quality content, but how do we actually distribute the fabulous 360 degrees ... more - arvrjourney

What’s Behind Amazon’s AR Play?

The still-nascent AR sector hasn’t lived up to expectations. That’s mostly because it’s a lot easier to imagine use cases for “phygital” interaction than it is to execute. In reality, there are several technical challenges to get digital content to interact ... more - arvrjourney

How Much Money Do Lens Creators Make?

In consumer AR’s still-early stages, relatively few companies are producing real revenue. One of those is Snapchat, which is a leader within a leading revenue category: AR marketing. According to ARtillery Intelligence, AR advertising revenues were $2.9 ... more - arvrjourney

What’s Driving AR Marketing Among Brands?

AR continues to evolve and take shape. Like other tech sectors, it has spawned several sub-sectors that comprise an ecosystem. These include industrial AR, consumer VR, and AR shopping. Existing alongside all of them — and overlapping to some degree ... more - arvrjourney

How Many Consumers Have Tried VR?

New Study Reveals 23 Percent of U.S. Adults Have Tried Virtual Reality Survey research from Thrive Analytics & ARtillery Intelligence reveals who’s using VR, how often, and with what hardware. Thrive Analytics and ARtillery Intelligence today released ... more - arvrjourney

How Will Geo-Local AR Materialize?

Because AR’s inherent function is to enhance the physical world, its relevance is often tied to specific locations. This is what we call geo-local AR. It’s all about AR experiences whose value is tied to locations. We’re talking informational overlays ... more - arvrjourney

VR, AR, XR — What the Heck?

VR, AR, XR — What the Heck? Photo by Minh Pham on Unsplash By now, I’m sure that many of you saw some ad or article about virtual reality, most probably with some people featured with a creepy headgear like this one above. There are plenty of companies ... more - arvrjourney

How I converted my room into a Virtual reality Game?

This idea occurred to me when I came across a video on Instagram where someone tried designing their future room from a 2d diagram. Then as usual was searching for similar content on youtube and figured out a tutorial which isn’t much of a help but was ... more - arvrjourney